After more than 30 years in real estate, Lisa Sears has seen the industry change in a lot of ways. But one of the biggest shifts has been the rise of AI, and she has chosen to embrace it in a way that helps her serve clients better.
As an AI Certified Agent with eXp Realty Luxury Division, Lisa combines long-time real estate experience with modern tools that help her work faster, market smarter, and give clients a higher level of service. She serves Southern Oregon, including Grants Pass, with an approach that blends strategy, professionalism, and personal attention.
Experience matters in real estate. So does the ability to keep growing.
Lisa has built her business over decades, and part of what makes her stand out is that she continues to evolve with the market. Instead of doing things the same way she always has, she has learned how to use AI in practical ways that improve her workflow and strengthen the experience she gives her clients.
Today, she can analyze market data faster, build stronger marketing materials in less time, and create more detailed listing strategies without losing the personal service her clients expect.
That means less time spent on repetitive tasks and more time focused on advising clients, building relationships, and negotiating the best possible outcome.
When sellers meet with Lisa, they are not just meeting with an experienced real estate agent. They are meeting with someone who knows how to present a home with both strategy and intention.
Lisa uses AI to help build detailed marketing plans, sharpen listing presentations, and position properties in a way that speaks to the right buyers. For sellers, that can make a real difference.
She shared that one of the biggest changes in her business has been the quality of her listing presentations and marketing plans. When sellers see the level of data, strategy, and exposure she can create, it helps set her apart right away.
That combination of experience and innovation has helped her compete more effectively for listings and show homeowners that she brings more than just a standard approach.
Lisa recently met with a seller who had already spoken with several other agents.
Instead of giving a typical presentation, she showed how she uses AI to study the market, build targeted marketing strategies, and position a home to attract the most qualified buyers.
The seller was impressed by the technology, but even more impressed by what it could do for their property. Lisa said they felt like they were getting both a seasoned real estate professional and a full marketing team working on their behalf.
That conversation helped her win the listing.
It is a strong example of why Lisa’s approach connects with clients. She is not using AI to sound flashy. She is using it to make her service more thoughtful, more strategic, and more useful.
For Lisa, one of the biggest benefits of AI has been efficiency.
What used to take hours or even days can now be done much faster. That gives her more time to focus on the parts of the job that matter most, like client communication, listing strategy, relationship-building, and negotiation.
She uses tools like ChatGPT, NotebookLM, Grok, and Nano Banana to research ideas, review information, and create marketing or communication strategies more efficiently. But for Lisa, it is not just about using tools. It is about using them well.
She has also used AI to help build and refine a clear business plan, one that supports how she serves clients, stays in touch with her database, and continues improving her marketing and service.
That kind of structure matters because it helps her stay consistent while still adapting to a fast-changing market.
What matters most is how all of this helps the people Lisa works with.
AI allows her to create better marketing, provide stronger insights, and communicate more clearly. It helps her deliver a more polished and professional experience without losing the personal side of real estate.
Lisa believes the future belongs to agents who know how to combine experience, strategy, and technology. Her clients benefit from that mindset because they get someone who is not only established and knowledgeable, but also current, curious, and committed to improving.
For buyers and sellers, that can mean better preparation, better communication, and better support from start to finish.
Lisa’s advice is simple.
Start small, stay curious, and have fun.
She believes agents do not need to become technology experts overnight. Even using AI for simple tasks like drafting content, reviewing data, or brainstorming ideas can save time and improve the way they work.
Her view is that the agents who learn how to work alongside AI will have a real advantage. They will be able to operate more efficiently while still focusing on the relationships and service that matter most.
What excites Lisa most is how AI can raise the level of professionalism in real estate.
She sees it as a way to provide better market insight, stronger marketing, and better overall service. At the same time, it helps remove some of the administrative work that used to take up so much time.
For Lisa, this is not about replacing the human side of the business. It is about making space for more of it.
By using the right tools in the right way, she is able to stay focused on the parts of real estate that clients value most: trust, communication, strategy, and results.
Whether you are getting ready to list your home or looking for the right place to buy, Lisa Sears is ready to help you make smart decisions and move forward with a solid plan. Connect with Lisa today to start the conversation.
Liz Rytel-Mudroncik
Better Homes and Gardens
📍Munster, Northwest Indiana, United States
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