Most real estate agents don't have time to wait three weeks for a web designer to finish a landing page. And most don't have the budget to keep spending thousands of dollars every time they need something new built.
Nick Krem, CEO and Co-Founder of the Krem Institute of Artificial Intelligence, was in that exact spot.
He needed a full event landing page by the next morning. It needed branding, speaker bios, ticket pricing, venue details, and mobile optimization. Instead of calling a developer, he opened Claude, talked through what he needed out loud, and watched it build the whole thing in real time.
In this Free Live AI Workshop, you'll see exactly how he did it. What files he uploaded, how he wrote his prompts, why he asked Claude to ask him questions, and what the finished site looked like. All in under 20 minutes.
Whether you're building an event page, a listing page, or a lead capture site, this process works. And by the end of this you'll know how to do it yourself. Let's dive in!
Claude is an AI assistant built by Anthropic. It can write, think through problems, and generate working code. Unlike basic chatbots, Claude can take detailed instructions, reference files you upload, and produce HTML and CSS that you can paste directly into platforms like GoHighLevel, WordPress, or Webflow.
For real estate agents, that's a big deal. Having a professional website used to mean either learning to code yourself or hiring someone who could. Neither option was fast or cheap.
According to NAR, your website can serve as the central hub for your personal brand, giving clients one clear place to understand your expertise, values, style, and market focus. Your digital presence is not optional. But a professional real estate website can cost anywhere from $1,500 to over $10,000, and a freelance developer can take weeks to deliver. Claude changes that completely.
Before opening Claude, you need to answer two important questions:
Most people skip this step.
They type something vague like:
“Build me a real estate website.”
Then they wonder why the result feels generic.
The quality of AI output depends heavily on the quality of the information you provide.
In the video, the goal was very clear:
That level of clarity helped Claude produce a much stronger result.
The second part is reference material.
Before generating the page, several assets were uploaded into Claude, including:
Claude used those references to:
The more useful information you provide, the better the final result becomes.
One of the smartest parts of the entire process was not the website itself.
It was the way Claude was prompted.
At the end of the initial prompt, this instruction was added:
“Ask me one question at a time until you have a full understanding to move forward.”
That single line completely changes how Claude works.
Instead of immediately guessing and generating a rough draft, Claude starts gathering information first.
It begins asking questions like:
That turns Claude from a simple content generator into a collaborative partner.
And that collaboration matters.
When AI immediately generates output without context, it fills gaps by guessing. But when you allow it to ask questions first, you uncover missing details, improve the messaging, and make better creative decisions before anything gets built.
According to Anthropic’s prompt engineering best practices, better results come from giving Claude clear context, structured instructions, and opportunities to reason through a task before generating an output.
Yes, it takes slightly longer upfront.
But the quality improves dramatically.
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Here is the exact workflow shown in the video so you can follow the same process yourself.
Start by describing the project in detail. Instead of typing a short prompt like:
“Build me a real estate website”
…explain the full vision behind the project.
In the video, the prompt included:
The more detail you provide, the less Claude has to guess.
A voice-to-text tool called Wispr Flow was also used during the process. Speaking the prompt out loud made it easier to naturally explain the project in a detailed and conversational way.
Before generating the website, upload files that help Claude understand your visual direction and branding.
This included:
Claude used those references to:
This is one of the biggest differences between generic AI output and professional-looking output.
The stronger your references are, the stronger your first draft becomes.
At the end of the prompt, add this line:
“Ask me one question at a time until you have a full understanding to move forward.”
This is where the workflow changes completely.
Instead of immediately building the page, Claude starts gathering missing information.
In the video, Claude asked questions about:
That back-and-forth collaboration helped shape a much stronger final page.
Once Claude starts asking questions, treat it like a real designer or developer.
In the video, Claude generated multiple headline ideas, branding directions, and layout suggestions before building the page.
Some of the headline options included:
This phase matters because strong messaging dramatically improves the quality of the final website.
Once all the questions are answered, tell Claude to generate the first version of the site.
The exact instruction used in the video was:
“I believe you have everything you need. Go ahead and build the first prototype.”
Claude then generated:
Instead of starting from scratch, you instantly get a working first draft.
After the first draft is generated, revisions become extremely fast.
In the video, revisions included:
Most updates only required one or two sentences.
Instead of waiting days for a developer to respond, Claude updated the website in real time.
No.
One of the biggest takeaways from the video was that you do not need a technical background to use these tools effectively.
Your job is not to become a developer.
Your job is to:
Claude handles the technical side.
That is the real shift AI creates.
It removes the wall between your ideas and the finished product.
This workflow works because it combines five things most people leave out when using AI:
Most people skip several of these steps.
That is why their AI output feels generic.
When you combine all five, Claude can generate surprisingly polished results very quickly.
The same process can be used for almost any marketing asset.
For example:
Listing Pages
- Upload property photos, listing details, and neighborhood information to generate a branded property page.
Buyer and Seller Guides
- Describe your process and market expertise to create downloadable lead magnets.
Lead Capture Funnels
- Explain your offer and Claude can build landing pages and forms around it.
Email Campaigns
- Share your audience and goals to generate nurture sequences and follow-up campaigns.
Surveys and Interactive Tools
- Describe the information you want from buyers or sellers and Claude can help generate forms and workflows.
Claude can help you turn an idea into a working website in minutes, but the real advantage comes from knowing how to prompt it, guide it, and use it inside your real estate business.
Want to learn how to use AI like this in your real estate business? Join our weekly Free Live A.I. Workshop hosted by Nick Krem, CEO and Co-Founder of the Krem Institute of Artificial Intelligence every Thursday at 2 PM EST.
👉 Join the Free Live AI Workshop
Q: Can real estate agents build a website with Claude AI?
A: Yes. Real estate agents can use Claude AI to build a website or landing page by uploading brand assets, describing the goal of the page, and asking Claude to generate the structure, copy, layout, and code. This can be done without coding experience.
Q: How do you prompt Claude AI to build a real estate landing page?
A: To prompt Claude AI for a real estate landing page, start by uploading reference files such as logos, headshots, listing photos, brand examples, or past landing pages. Then explain the goal of the page, the target audience, the offer, the sections you want included, and the platform you plan to use. End the prompt by asking Claude to ask you one question at a time before building.
Q: Can Claude AI create code for GoHighLevel or WordPress?
A: Yes. Claude AI can generate HTML and CSS that can be used on platforms like GoHighLevel, WordPress, Webflow, and other website builders. For best results, tell Claude which platform you are using before it starts building.
Q: Do you need coding experience to build a website with Claude AI?
A: No. You do not need coding experience to build a website with Claude AI. Claude can handle the technical code, while you provide the strategy, branding, content, and feedback.
Q: What types of real estate websites can Claude AI build?
A: Claude AI can help build real estate agent websites, landing pages, lead capture pages, listing pages, open house pages, neighborhood pages, event pages, buyer guides, seller guides, and webinar registration pages. The key is giving Claude clear instructions and useful reference material.
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