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The Story in 15 Seconds
Kim Donahue has spent more than 30 years in real estate, mortgage, and business ownership, and now coaches other agents on how to build smarter systems. So when one simple Facebook post, built around a relocation guide from Halo, outperformed her expectations, she paid attention, because it's exactly the kind of result she teaches other agents to chase.
Kim was helping a buyer relocating to her area. Instead of a sales pitch, she posted in a Facebook group and kept it simple: here's a relocation guide, here's the link.
No mention of her title. No list of services. Just something useful, handed over for free.
She left it there and moved on. She wasn't chasing a response, she was just being helpful.
The response came anyway. The buyer reached out and called her directly, no follow-up required on Kim's end.
Here's where it got better. The buyer wasn't just relocating, they also had a home to sell.
One low-key post turned into two sides of a transaction, a purchase and a listing, from a person who found Kim without ever being sold to.
Kim's been watching this play out beyond that one conversation too. She tracks her site through Google, and the traffic has kept building since the guide went up.
One post led to one call. But the guide itself is still out there working, and the numbers keep suggesting it isn't finished yet.
Kim built her early career in engineering before moving into real estate, and that background still shows in how she works: methodical, transparent, detail-oriented at every stage. She's run her own brokerage and built a reputation for white-glove, concierge-level service, whether she's guiding a first-time buyer or prepping a listing for market.
These days, she puts that same rigor into coaching other agents, teaching them to use AI, build marketing systems, and set up the CRM infrastructure that keeps a business running without chaos. This relocation guide is a small example of the exact kind of system she teaches.
Kim didn't sell anyone anything. She just handed over something useful and let it do the work.
Every Tuesday, we walk agents through exactly how Halo builds guides and pages like this one, the kind that bring people to you instead of the other way around.
Come see how it works, live this Tuesday.
Meet the Agent
Kim Donahue is a REALTOR® with Medway Realty and a coach with more than 30 years of experience across real estate, mortgage, and business ownership, including running her own brokerage.
Originally from Michigan, Kim built her early career in engineering before moving into real estate. Today, she coaches agents on using AI tools like Claude, building marketing systems, and setting up the CRM infrastructure that keeps a business running smoothly.
FAQs
Kim Donahue is a REALTOR® with Medway Realty and a coach with more than 30 years of experience across real estate, mortgage, and business ownership, including running her own brokerage.
Kim Donahue is a REALTOR® with Medway Realty, known for a white-glove, concierge-level approach whether guiding a first-time buyer or preparing a listing for market.
Kim Donahue coaches agents on using AI tools including Claude, building marketing systems, and mastering video and social media branding to grow their business.
Kim Donahue provides relocation guides and personal support for buyers moving to her area. One recent relocation guide connected her with a buyer who also had a home to sell, resulting in both a purchase and a listing.
Kim Donahue teaches agents how to build marketing systems and set up the CRM infrastructure that keeps a real estate business running smoothly, drawing on more than 30 years of industry experience.
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