After more than 40 years as Tampa Bay residents with a successful real estate career, Paul and Denise Virgadamo thought they had mastered their market. They were already respected agents with a solid client base and consistent business.
But what happened next took their success to a level they never imagined possible.
Within months, Team Virgadamo went from being successful local agents to the most recognizable real estate brand in Tampa Bay. Their story is about discovering how AI could amplify everything they were already doing well.
"Hey, we see you everywhere," a stranger said to Paul as he walked through his neighborhood. Then it happened again. And again.
Paul was not running more ads or working longer hours. In fact, he was spending less time behind his computer than ever before. The difference? He and Denise had learned to treat AI like their most valuable employee.
Three months into their AI transformation, Denise was scrolling through eXp Workplace when she spotted a referral request for their area. Within minutes, she had crafted a response that included something most agents could not.
"Paul and I are AI Certified. We're two of the first in the world and the only ones in Tampa Bay."
The conversation that followed was unlike anything she had experienced in 40 years of real estate.
"During our conversation, I had the opportunity to go deeper into what it means to be AI Certified," Denise recalls. "Within minutes, he sent me the referral form. Paul has his listing appointment later this week. A $375,000 to $400,000 house off a referral. Not a bad afternoon on Facebook!"
But the real magic was happening behind the scenes. For their latest golf course listing, Paul spent a weekend creating something that would have been impossible just months earlier. A custom song and video presentation using AI tools.
"The sellers loved it," Paul explains. "I've gotten better traction and views across platforms, including YouTube, than I have on other regular posts."
This was not just about pretty marketing materials. When Denise started accompanying Paul to higher-end listing appointments, she could walk sellers through their AI-powered strategy in real time.
"With ChatGPT, I can quickly create different types of marketing. Using strategies like fear of missing out to drive urgency or tailoring content to specific buyer categories," she says. "For clients unfamiliar with ChatGPT, their eyes light up when they hear what's possible."
The transformation was not just about recognition. It was about results.
"Consistency is the name of the game," Denise reflects. "Just keep creating. Paul's going to listing appointments, we're getting listings, and I've got more things to catch up on."
The most remarkable change was not in their bank account. It was in their community presence. Paul could not run errands without people approaching him.
"People stop him and say, 'Hey, we see you everywhere. I know you,'" Denise shares. "He picked up a couple more listing appointments for this week just from those random encounters."
One woman even Googled them for a family member up north. 4
"Because of what we're constantly putting out on Google Business, along with our reviews, it got us a listing appointment."
The secret was not working more hours or spending more money on ads. Paul and Denise learned to leverage AI as their marketing department, content creator, and strategic advisor all rolled into one.
They discovered that AI could:
Paul and Denise's story is not just inspiring. It is a preview of what's coming. While they're dominating their market with AI, other agents are still doing things the old way.
Here's the reality. Agents who use AI will replace the ones who don't. Paul and Denise figured this out early.
They did not wait to be disrupted. They became the disruptors.
The question is not whether AI will transform real estate. It already has. The question is which side of that transformation do you want to be on?
Ready to discover the AI tools and strategies that transformed Team Virgadamo's real estate business? Join Nick Krem, CEO and Co-founder of the Krem Institute of Artificial Intelligence, every Thursday at 2pm EST as he reveals exactly how to implement these game-changing systems in your own real estate practice.
👉 Join Our Free Live AI Workshop
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