Realtors are using AI to win more listings, and the market behind it is growing fast: according to The Business Research Company, the AI in real estate market is growing at a 36.1% compound annual growth rate and projected to reach over $988.59 billion by 2029.
And If you're still walking into listing appointments with just a CMA and your “experience,” you're already behind.
Today’s top producers? They’re walking in with the best AI tools for real estate , custom marketing plans, and a slide deck ready to launch before the competition even boots up their laptop.
In this Halo Live webinar, Nick Krem, CEO and co-founder of the Krem Institute of Artificial Intelligence, revealed a powerful one-two combination that’s helping agents win listings consistently:
Here’s exactly how agents across the country are using this system and the prompts they’re using to put AI to work.
Step one is all about clarity, identifying the three most likely people to buy a property.
Nick’s go-to tool for this is the Ideal Buyer Profile GPT, a custom-trained GPT designed exclusively for real estate professionals.
This tool generates full-blown buyer personas complete with:
Agents no longer need to guess who might buy a listing.
They walk in with a targeted marketing strategy for each buyer segment built in minutes using AI.
Start with a simple but powerful prompt:
"Help me figure out the 3 most likely people who will buy this property. Use the link below with all the property info."
After pasting a property link or summary, the AI goes to work. It might ask follow-up questions, but agents can even type:
"You figure it out."
The GPT will then generate buyer profiles on the spot including marketing angles and messaging styles for each.
This kind of strategy used to take hours. Now, it takes minutes.
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Once agents have their buyer profiles, the next step is packaging those insights into a compelling presentation.
This is where Gamma.app comes in.
Gamma is an AI slide deck builder that transforms content into polished, persuasive visuals in seconds.
Agents use it to:
This is part of what Nick calls the AI Listing Advantage™, a framework that helps agents differentiate fast, especially in competitive markets
Let’s wrap this up with what really matters.
This isn’t just about new tech. It’s about leveling up your real estate business in a way that actually changes how you show up, how you serve, and how you win listings.
By using the Ideal Buyer Profile GPT and Gamma, agents:
Agents who implement this system aren’t just learning new tools.
They're building a career that thrives in an AI-powered world.
Want to see these tools in action, live?
Join Nick Krem for a Free Halo Live Webinar, hosted every Tuesday at 12 PM ET.
Each session covers real-world AI tools and modern real estate marketing strategies from winning listings to building a powerful online presence.
Spots are limited. Save your seat today and start marketing like the agents who win.
Q: How are realtors using AI to win more listings?
A: They walk into listing appointments with a marketing plan built by A.I.: the Ideal Buyer Profile GPT finds the three most likely buyers for the home, and Gamma turns those profiles and the matching strategy into a listing presentation. A.I. search also brings sellers to them: in Can Real Estate Agents Get Leads From AI Search?, one agent landed 10 listings from AI search by blogging three times a week, and Craig Lerch Wins a $1.35M Listing Using Halo shows a stronger seller presentation at work.
Q: Is Gamma AI free?
A: Yes. Gamma offers a free plan that gives agents plenty of room to create presentations without spending a dollar. For more advanced features like exporting and branding, there are paid upgrades. Most agents can start and win listings right away using just the free version.
Q: How can I make a unique real estate presentation?
A: The secret is AI Tools for customization. Instead of using cookie-cutter templates, agents can plug their property details into the Ideal Buyer Profile GPT, then feed those profiles into Gamma. This produces a tailored deck for the three most likely buyers, making it look like the presentation was built by a professional marketing team just for that seller. That’s how agents stand out.
Q: How do I identify real estate buyers for my listing?
A: Traditionally, agents guess but with AI, guessing is over. The Ideal Buyer Profile GPT analyzes your property and delivers three detailed buyer personas, including demographics, pain points, motivations, and communication styles. Agents instantly know exactly who they’re marketing to and how to reach them.
Q: Can I use AI to create a real estate presentation?
A: Absolutely. This is where AI shines. With tools like Ideal Buyer Profile GPT and Gamma, agents can create a full buyer analysis, marketing strategy, and visual presentation in under 20 minutes. That means agents walk into a listing appointment with a data-backed, AI-powered presentation while most competitors show up with nothing more than a CMA.
A: How do I join the Free Halo Live Webinar with Nick Krem?
A: It’s simple. The Krem Institute of Artificial Intelligence hosts a free session every Tuesday at 12 PM ET. Each session shows how agents are getting found by AI search and turning it into leads and closed deals.
👉 Join our Free Halo Live Webinar
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