For 25 years, Steve Houck has delivered top-tier real estate service to clients across Mississippi. From new construction to luxury listings, his depth of market knowledge, construction insight, and negotiation strategy made him a go-to name in Ridgeland, MS.
But in the last quarter of 2024, something changed.
Steve didn’t just keep up, he accelerated.
He started the new year with 15 serious buyers instead of the usual three or four.
He closed three listings in a single weekend, including a $915,000 sale, a major win in a market where the average sale price is $360K.
He hired two new agents.
And he credits much of that shift to one thing:
Chelsea. His AI assistant.
Steve gave ChatGPT a name and a job.
Chelsea is now a core part of his business:
“Think about how long it would take to write five nurturing emails manually,” Steve said.
“Chelsea does it in minutes.”
Steve no longer pays for advertising.
Instead, he leverages AI to generate full 120-day social media campaigns in minutes:
“I just ask Chelsea to create a campaign, and boom—posts for the next four months. My Marketing Assistant (from KREM Institute) schedules it, I proof it, and we’re done.”
The result?
Steve is often asked: “What does being an AI Certified Agent really mean?”
He shows them.
At listing appointments, Steve uses AI to:
“I show sellers the strategy, who’s going to buy their house and exactly how I’ll reach them,” Steve explains.
“And when they ask about AI, I let Chelsea do the talking.”
He even pulled out his phone at one listing appointment and had Chelsea explain what she does. He walked out with the listing.
As one of his agents said afterward:
“Who could go up against that?”
Being the only AI Certified Agent in Mississippi helped Steve win listings where experience alone might not have sealed the deal.
One seller from California told him it was the AI that tipped the scale.
They were impressed with his credentials, sure, but the fact that he integrated AI every day? That made him the clear choice.
Steve Houck’s been in real estate for over two decades. He didn’t jump into this training right away but now that he has, he says it’s “lifechanging—career changing.”
Real estate in 2024 was tough for many agents. But Steve turned his slowest quarter into his most productive yet.
“I was reviewing the year with my accountant,” Steve said.
“He told me the whole year sucked but somehow, I turned it around in the last quarter.”
This isn’t just about tools. It’s about someone who’s committed to giving clients every advantage, staying ahead of the curve, and doing the work most won’t.
Steve is that broker.
Join our free Live A.I. Workshop every Thursday at 2 PM ET, hosted by non other than Nick Krem, CEO and Co-Founder of the Krem Institute of Artificial Intelligence.
See exactly how AI tools like ChatGPT (aka Chelsea), virtual staging, nurturing automations, and content prompts are helping agents:
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