What if I told you Google isn’t where your clients are searching anymore? They’re asking AI.
Nick Krem, co‑founder of the KREM Institute of Artificial Intelligence, says this shift is serious for every real estate agent. If you want to be found by buyers and sellers in 2025 and beyond, you need to master SEO, AEO, and GEO.
In this Live AI Workshop, let’s break down what those actually mean in plain English, and why getting this right can change your business.
SEO is how you get found on Google.
Think of it like this. When someone types “homes for sale in Dallas,” Google acts like a digital matchmaker. SEO helps it figure out which websites or profiles are the best fit to show first. And since 53% of all website visits still come from organic search, it’s clear that showing up near the top matters. If you’re not optimizing for search, you’re likely missing out on the biggest stream of traffic your business could be getting.
AEO is what helps you become the go-to answer when someone talks to their phone or an AI assistant like asking, “Who’s the best real estate agent in Atlanta?”
Unlike Google, these tools don’t show a list of options. They just answer the question. That’s why it’s important to format your content in a way that directly responds to what people are asking. And this isn’t a small trend either. 20.5% of people worldwide actively use voice search, which means AEO is no longer optional. It’s how you stay in the game as more buyers and sellers lean on AI for quick, trusted answers.
GEO is how you show up in tools like ChatGPT, Gemini, and Google’s AI-powered answers. These platforms don’t give people a list of websites to scroll through. They pull answers from just a handful of sources they trust.
That’s why your digital presence has to work harder today. GEO makes sure you’re one of the names AI tools surface first, especially now that nearly 30% of Americans say they’re using AI chatbots like ChatGPT instead of Google to search. If you’re building your business around traditional SEO alone, you might be playing catch-up without realizing it.
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Let’s make it simple. All three help people find you online, but they work in different ways:
✅ SEO = Helps You Show Up on Google
When someone types “homes for sale in [your city]” into Google, SEO is what helps your name or website show up on the first page.
✅ AEO = Helps You Become the Answer
When someone asks Siri or ChatGPT, “Who’s the best realtor near me?,” AEO is how you become the answer they hear or read.
✅ GEO = Helps You Rank in AI Tools
When people use AI tools like ChatGPT, Gemini, or Perplexity to search (instead of Google), GEO is how you get picked as one of the few trusted names that AI shows them.
In short:
You need all three if you want to stay visible everywhere your clients are looking, not just where they used to look.
Nick Krem calls this your digital density and it’s how you train AI tools to recognize you as an expert in your area.
Here’s how you do it:
That doesn’t just mean blog posts or profile updates. It also includes creative, memorable content that stands out, like turning your listings into music videos.
As Nick says:
“You won’t go viral doing this. But you’ll be everywhere, and eventually, impossible to beat.”
When your name shows up in AI tools, here’s what happens:
✅ You get found even if they never search on Google
✅ You win referrals from people who trust what ChatGPT tells them
✅ You finally stop stressing about not posting enough
✅ You beat agents who are still stuck in 2020 SEO strategies
This is how top agents will rise in the next 12 months. The ones who build digital density now will own their market, and by the time others catch on, it’ll be too late to catch up.
If you want your name to be the one AI tools recommend when buyers or sellers ask, the time to act is now.
Join our Free Live AI Workshop every Thursday at 2 PM, hosted by CEO, and co-founder of the Krem Institure of Artificial Intelligence, Nick Krem.
We’ll walk you through how to actually use these tools step by step.
👉 Join the Free Live AI Workshop
Q: How do I show up in ChatGPT?
A: To show up in ChatGPT for real estate searches, make sure your name, city, and services as a real estate agent are mentioned in blogs, social media, and your business profiles. The more you show up online, the easier it is for AI to recommend you.
Q: Why is AI search more important than Google for real estate now?
A: More clients are skipping Google and asking AI tools like ChatGPT who to work with. Google traffic is dropping while AI search is growing fast. If you’re not preparing for this shift by optimizing your content for AI tools, you risk being invisible to the next generation of buyers and sellers.
Q: Does SEO work in real estate?
A: Yes, SEO is still one of the best ways for real estate agents to get found online. It helps your website, listings, and business profiles rank higher on Google when people search for terms like “homes for sale in [city]” or “top realtor near me.” Strong SEO means more visibility, traffic, and leads.
Q: What is SEO in real estate?
A: SEO in real estate means optimizing your online content so it shows up in search engines like Google. This includes using the right keywords, writing helpful blogs, updating your Google Business Profile, and earning backlinks. It helps local buyers and sellers discover you first.
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