How to Create a Hyperrealistic AI Avatar for Real Estate Videos Using HeyGen

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How to Use HeyGen to Create a Hyperrealistic AI Avatar for Your Real Estate Videos

What if you could create professional real estate videos without ever stepping in front of a camera?

It might sound futuristic, but tools like HeyGen, AI Avatars are making it possible and real estate agents are using them right now to stand out, attract leads, and stay consistent on social media.

Here’s a complete, step-by-step guide to creating your own AI avatar and using it to build high-quality video content without the stress of filming yourself.

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✅ Step 1: Get Started With HeyGen for Real Estate

First, go to HeyGen and sign up.

While there’s a free version, the Creator Plan ($29/month) is highly recommended. It gives you:

• Unlimited video creation
• Higher quality export options
• Full background removal

If you're planning to post regularly on platforms like Instagram, TikTok, YouTube, or even Facebook, this is the best value for consistent content creation.

This is ideal for busy real estate professionals who want to show up online without spending hours filming or editing themselves on camera.

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🎭 Step 2: Create Your AI Avatar (Yes, It’s Still You)

HeyGen gives you two ways to create your avatar:

• Upload several photos (quick, but not as realistic)
• Upload a 2–3 minute video (recommended)

Pro Tip: Use a well-lit, horizontal video that’s at least 2 minutes and 15 seconds long. Look directly into the camera, pause briefly after each sentence, and keep your gestures minimal.

Best Practices for Recording:

• Use your phone’s camera if it’s higher quality than your laptop.
• Record in front of a plain white wall (or a green screen with great lighting).
• Keep your hands still and your mouth closed between sentences.
• Check the box for background removal during setup. This improves how your avatar appears on screen.

Once submitted, your avatar will be ready in about 10 minutes.

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Gain an Undeniable Advantage Over Traditional Real Estate Agents

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🎬 Step 3: Use Your Avatar to Make Real Estate Video Content

Once your avatar is ready, you can start producing high-quality content fast.

Here’s how:

1. Write a script using ChatGPT or your own expertise. Example: “Top 10 Things To Do Before Selling Your Home.”
2. Upload the script into HeyGen.
3. Add visuals, background images, or stock footage.
4. Use voice options:
   • Type text and use the avatar’s AI voice (with tone adjustments like excited, calm, or professional)
   • Upload your own recorded voiceover for more authenticity

You can also:

• Include captions for mobile viewers
• Add brand colors, logos, and music
• Format for portrait (Reels, TikTok) or landscape (YouTube, listing videos)

This gives you total control over your real estate video marketing without being tied to a camera or editing software.

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🚀 Step 4: Make Your Real Estate Videos Pop on Social Media

HeyGen is designed for modern content creation.

You can enhance your videos with:

• Text overlays (great for hooks and calls to action)
• Dynamic transitions between scenes
• Branded visuals and stock images
• Engaging music and subtitles

This helps you stand out on platforms like:

• Instagram Reels
• TikTok
• YouTube Shorts
• Facebook

Remember: Most viewers scroll with the sound off captions and clean visuals keep your content engaging and effective.

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🏡 Why AI Video Avatars Are a Game-Changer for Real Estate Agents

Let’s be honest, staying visible online is hard when you're juggling showings, clients, and listings.

That’s where AI avatars step in.

With your digital twin, you can:

• Share buyer and seller tips
• Record market updates
• Create listing walkthroughs
• Build your personal brand with zero camera time

No more:

• Retakes
• “Bad hair” excuses
• Fear of public speaking

And the best part? You can reuse your avatar across dozens of videos — saving time while staying consistent.

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🎓 Want to Learn How Top Agents Are Using AI in Their Business?

Join our Free Live AI Workshop for Real Estate Agents, hosted by Nick Krem, CEO of the Krem Institute of Artificial Intelligence.

You’ll learn how top agents are using tools like:

• HeyGen AI Avatars
• ChatGPT for real estate scripts
• AI-powered content workflows

...to automate their marketing, stay visible, and close more deals.

💡 Reserve your free spot now and discover how to scale your real estate business with AI even if you hate being on camera.

👉 Join Our Free Live AI Workshop

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FAQs:

Q: How can real estate agents use HeyGen to make videos without being on camera?

A: HeyGen lets you create a hyperrealistic AI avatar that looks and talks like you, so you can make videos without filming yourself. You just upload a script, pick your avatar, and HeyGen produces the video for you.

Q: What do I need to record to create a HeyGen AI avatar?

A: You can create your avatar using a short video that’s about 2–3 minutes long, recorded in good lighting while facing the camera. This gives you the most realistic avatar for your real estate videos.

Q: Is HeyGen good for real estate marketing?

A: Yes. Real estate agents use HeyGen to make listing videos, market updates, and educational content quickly without needing a studio or camera setup. It helps you stay consistent on social media even on busy days.

Q: How do I write scripts for my HeyGen avatar?

A: You can write your own script or have ChatGPT create one for topics like seller tips, buyer education, or local market updates. Then paste it directly into HeyGen to generate the video.

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