Toni Patillo has one word that defines her journey in real estate: consistency.
Whether it’s emailing, posting, or attending calls, she shows up and it’s paying off.
“We’ve been so consistent with just posting, posting, emailing, and posting. Now I’ve been contacted by three different magazines to feature me as an Agent Who’s Standing Out, and it’s because of this AI thing.”
That visibility helped her secure a 10-book publishing deal, and she was named “Someone to Watch in 2025.”
Her strategy? Keep doing the work and let the results speak.
Last week alone, Toni landed a $3.6M listing, opened two new escrows, and positioned herself for an $18.5M off-market property. All of this was made possible using AI-powered pre-listing presentations.
“We sent over our AI listing pitch, and the seller was blown away. She could see instantly how we were different,” Toni shares. The listing wasn’t just another win, it marked a shift. She’s now targeting $5M+ properties with full confidence.
Toni's approach includes ChatGPT-backed campaigns to identify ideal buyer profiles.
“I just input the address and asked for the top three buyer types and it nailed it. Even the sellers were shocked.”
This strategy isn’t just for luxury buyers. It’s also helping families liquidate portfolios and navigate complex transitions, such as those impacted by California’s wildfires.
Toni Patillo isn’t just using AI, she’s part of a growing community of professionals shaping the future of real estate. As an A.I. Certified Agent through the Krem Institute of Artificial Intelligence, she stays plugged into a network of driven agents who meet every week for the AI Society Call.
“I’ve had a lot of companies pitch me tools and platforms,” she says. “But none of them have the passion, the collaboration, or the energy that we have here.”
Even when Toni can’t make a Monday call, her team does. They take notes, report back, and make sure every insight is implemented. This isn’t just training—it’s real-time strategy, community, and accountability in action.
Her advice?
“Show up. Be consistent. Plug in every week. That’s where the magic happens.”
Toni’s energy says it all: she’s leading with heart, backed by the best tools in the game.
Behind the scenes, Toni brought on an A.I. Certified Marketing Assistant through the Krem Institute of Artificial Intelligence and the difference was immediate.
What does that mean? An AI Certified Marketing Assistant is trained to use AI tools, systems, and workflows to support real estate agents with high-level marketing execution. From creating content to managing email campaigns, social posts, and listings, they come in already equipped with the skills and software know-how to hit the ground running.
“She’s the bomb,” Toni says. “She’s doing what our previous marketing director did in half the time. She’s plugged in, attends workshops, and just knows what to do. It’s a huge value for our team.”
Using the Listing Multiplier, Toni isn’t just generating listings, she’s creating buyer leads and inbound referrals. Her team just onboarded two new agents, and she’s now operating across five counties.
The team also deployed a 20,000+ email campaign, hosted a live Q&A , and has a month of AI-optimized content already lined up.
During an open house, Toni wore her A.I. Certified cap, and it worked better than any billboard. A visitor noticed it, struck up a conversation, and asked her to help with their next purchase.
“They came back Sunday. I need a new hat now!”
Not all of Toni’s wins are about luxury deals. She’s using AI to support displaced families, too.
“Someone lost their home in the fires, and we were stuck on financing. I asked ChatGPT for five seller-financing options. Five minutes later, we had solid answers and next steps.”
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