If you’ve been in real estate for a while, you know this business never slows down.
And after 30+ years in Northern New Jersey real estate, Scott Selleck knows that better than anyone.
He’s guided more than 500 families through moves, earned 140+ five-star reviews, and been recognized with the Circle of Excellence award. But here’s what makes Scott different: he never stopped learning.
Instead of being complacent, he leaned into AI and modern marketing. And because of that, he’s seeing results that even surprised him.
Not long ago, Scott took over a listing that had been sitting empty and cold. The sellers were frustrated. They felt stuck, like this property was a weight holding them back.
Scott knew something had to change, so he used AI tools to adjust the pricing, then had the place staged to actually show its potential.
The difference was night and day.
“In the first week, I had about 55 showings. I already had a couple of offers coming in.”
Just like that, momentum was back. The sellers, who had been waiting for months, were suddenly looking at freeing up almost $800,000.
And you could feel the relief in their voices.
If you’re a real estate agent, you know how easy it is to get buried in the day-to-day emails, blogs, social posts. Before long, you’re spending more time on your laptop than with your clients.
Scott knew he couldn’t keep running like that. So he brought in an A.I. Certified Marketing Assistant who now handles the blogs and emails, which took a huge weight off his plate.
“Now with the Marketing Assistant in place, the blogs are going out and emails are going out. That’s coming off my plate. So now I’m going into a 30-day YouTube challenge. I couldn’t have done that without having these steps in place.”
With that extra time, he’s able to think bigger. He’s building out YouTube content, connecting more with clients, and showing up in ways that grow his business without burning him out.
Here’s where it gets exciting. Scott’s consistent blogging started showing up on Google.
Think about that for a second. Most sellers and buyers start their search online. They type in things like “Fort Lee market update” or “best parks in Fort Lee.” And when they do, Scott’s name is right there on the first page.
Look at these images below👇
📸 Scott’s blog ranking for “Fort Lee market update”
📸 Scott’s blog ranking for “best parks in Fort Lee”
That visibility is powerful.
“Just came from a listing appointment where a seller found me on Google. Two family, probably like a 1.2 million estate. I got six or seven Google calls in the past three weeks from my blogging.”
Now, let’s be clear. Cold calling still works but when sellers are already searching and they find you first, it changes the whole dynamic.
Instead of you chasing them, they’re coming to you. And that means warmer conversations, stronger trust, and more opportunities landing in your lap.
Let’s pause here for a second, because you might be wondering what SEO even means.
SEO stands for Search Engine Optimization. All that really means is this: when people search on Google, you show up.
It’s like putting your billboard on the busiest street in town, except you don’t have to pay for it every month.
And here’s the truth: if you’re not on page one, you might as well be invisible. Nobody’s clicking page two.
Scott made sure his blogs and content were consistent and targeted. That’s why when someone searches “Fort Lee market update,” he’s right there. And it’s paying off in calls, listing appointments, and closings.
Here’s the part I love about Scott’s story. For him, it’s never been just about real estate.
“It’s always been more than real estate. It’s about how I take care of my clients, how I express myself, and how I make sure they’re okay.”
AI and SEO didn’t replace that. They amplified it. They gave him more time and more visibility so he could do what he’s always done best: guide people through life’s biggest transitions with care and confidence.
Scott’s story proves something simple. When you combine experience with consistency and the right tools, your business grows in ways you may not have thought possible.
He didn’t start working longer hours. He didn’t chase every new platform. He built a system that keeps him visible, consistent, and in front of the right people even when he is not online.
That is why he is landing million-dollar listings, getting found on Google, and freeing up time to focus on clients.
And you can do the same.
Join our Free Live AI Workshop hosted by Nick Krem, CEO and co-founder of the Krem Institute of Artificial Intelligence.
We'll teach you the exact steps Scott used to free up his time and how to attract the right clients consistent.
📅 Every Thursday at 2pm ET
👉 Join our Free Live AI Workshop
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