If you're like most real estate agents, you’re constantly hunting for new leads while quietly ignoring the goldmine already sitting in your email list. The truth is, some of your best future clients are in your database right now, waiting to hear from you but they haven’t heard a word in weeks.
In this Free Live AI Workshop, Nick Krem shares two simple, AI-powered email strategies you can start using today to stay top of mind, strengthen relationships, and spark real conversations that lead to closings. These strategies have helped thousands of solo agents turn casual contacts into serious commissions already. Let's get started!
Every agent has a database but most aren’t tapping into it.
If you’re not emailing your list at least 3 times a week, you have a hobby, not a business. With an average email open rate of 21.33% across all industries, even one well-timed message can trigger your next deal.
Your past clients, open house visitors, and referrals are sitting idle while another agent shows up in their inbox. It’s time to change that.
Many agents are hesitant to email often, worried about unsubscribes or “bothering” their list. But when you share helpful content consistently, your emails become a welcome resource.
87% of marketing leaders agree that email marketing plays a critical role in business success. That level of impact doesn’t come from spam, it comes from relevance, timing, and value.
And email still gets results. The average open rate across industries is 21.33%, which proves that the right message still gets attention. Well-crafted emails continue to break through crowded inboxes, especially when they focus on local insights and timely topics.
Instead of constantly pitching homes, use your email to show people you understand and care about where they live. Spotlighting local events, places, or lifestyle ideas is one of the most effective ways to build trust and connection.
Nick calls this the “Community Champ” strategy, and it works beautifully with ChatGPT.
Here’s how to do it:
"Act as a billionaire real estate copywriter. My goal is to write a community newsletter email highlighting [insert topic]. Ask me one question at a time before writing so you fully understand."
“If you’re thinking about making a move this season, feel free to reach out. I’d love to help.”
Emailing like this once a week not only builds your brand—it reminds people that you’re the go-to agent when their needs shift. It’s also one of the easiest habits to scale. With ChatGPT’s help, you can go from blank screen to polished newsletter in under 15 minutes.
Here’s a list of 50 community-focused blog ideas you can use right away!
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One of the most overlooked strategies Nick Krem teaches is what he calls “R&D” – Rip off and Duplicate.
No, not in a shady way. This is about working smarter, not harder, by turning existing articles, blogs, or news updates into client-facing emails with the help of AI.
The goal is simple: leverage real-world updates that your clients already care about and use them as a way to start real conversations.
Whether it’s an article on market predictions, a blog about staging trends, or a news story about zoning changes in your city, each one can become a powerful lead magnet when shared thoughtfully.
Let’s walk through the exact process Nick uses and teaches.
Start by choosing something useful to your database. You could pick:
Even better if the content answers a common client question or clarifies confusing news.
Here’s where most agents go wrong. They just copy and paste a link and expect AI to magically spit out something great. But Nick emphasizes the importance of prompt collaboration.
Here’s his go-to prompt:
“Act as a billionaire real estate copywriter. My goal is to take the information below and write a compelling email to send to my database. Ask me one question at a time until you have a full understanding to move forward.”
You paste in the article text underneath that prompt.
Then ChatGPT becomes your partner. It asks questions about tone, structure, audience, and your CTA. The result? A well-crafted email in your voice that connects with your market.
Keep the tone conversational, almost like a friend passing along an insider tip.
For example:
And end with a soft but clear call-to-action:
These kinds of emails don’t just educate. They create engagement. When people see you interpreting useful info for them, you become the go-to expert.
After the email goes out, it’s time to follow up.
Use this ChatGPT prompt for this:
“Act as a billionaire buyer’s agent. My goal is to follow up with someone after sending them the email below. Write a simple call script I can use to start the conversation.”
Then, you pick up the phone and say:
“Hey, I sent you an email earlier this week about the upcoming market shifts, did you see it?”
Whether they say yes or no, you have a reason to continue:
This strategy works because you’re not calling out of the blue. You’re following up with a purpose and that changes the tone completely.
You’re not selling. You’re consulting.
✅ It starts with what clients care about - You’re not guessing. You’re using content they would find interesting anyway—and layering in your expertise.
✅ It saves time while building trust - With ChatGPT’s help, you can go from article to polished email in under 10 minutes. And every email builds your reputation as the agent who’s always in the know.
✅ It drives high-value conversations - An email alone may start the engagement. But pairing it with a warm follow-up call is what turns attention into appointments.
✅ It performs where it counts - Email continues to deliver exceptional ROI. Some companies report earning $10 to $36 for every $1 spent. When each email helps book even one more appointment or closes one more deal, that math adds up fast.
✅ It’s flexible - Whether you’re responding to rate cuts, policy changes, hot listings, or seasonal advice, you can adapt this method week after week.
Email isn’t outdated. It’s underused.
Most agents still treat it like a box to check or something they’ll “get around to.” But when used strategically, with the help of smart AI tools, email becomes one of the most reliable and scalable business engines in your toolkit.
It’s how you stay relevant without being pushy.
It’s how you build relationships without needing to knock on doors.
It’s how you turn your database into dollars on repeat.
And perhaps most importantly, it’s how you stand out in a crowded market where most agents are still winging it.
Nick Krem says it best:
“You’re not just a real estate agent anymore. You’re a creator and a marketer. Don’t wait to be disrupted. Be the disruptor.”
This is your chance to shift from reactive to proactive. To lead with value. To stay top of mind with the people who already know, like, and trust you.
Your next deal doesn’t need to come from a cold lead. It could come from someone sitting in your inbox waiting for you to show up.
Join our Free Live AI Workshop every Thursday at 2 PM
We’ll walk you through how to actually use these tools step by step.
👉 Join the Free Live AI Workshop
Q: How do I write a good real estate email?
To write a strong real estate email, focus on providing value first. Include local insights, market trends, or community events your contacts actually care about. Keep the tone conversational, use clear subject lines, and always include a call-to-action. Well-written real estate emails help agents stay top of mind and build trust, which leads to more client conversations. Here’s a list of 50 community-focused blog ideas you can use right away!
Q: How often should I email my real estate contacts?
For best results, email your real estate database at least two to three times per week. This could include one email focused on local lifestyle or community content and another centered around market updates or real estate trends. Consistency in real estate email marketing helps agents stay visible and generate more referrals over time.
Q: Can I use ChatGPT to write real estate emails?
Yes, ChatGPT is a powerful tool for writing real estate emails quickly and effectively. By using the right prompts, agents can generate custom content for newsletters, market updates, or follow-ups. ChatGPT for real estate agents makes it easier to stay consistent and sound professional, even if you’re not a natural writer.
Q: Is email marketing still effective for real estate agents in 2025?
Absolutely. Email marketing remains one of the most cost-effective strategies in 2025. Many agents see ROI as high as $36 for every $1 spent. With real estate email open rates averaging over 21%, email continues to be a powerful channel for lead nurturing and relationship building—especially when powered by AI tools like ChatGPT.
Q:What if people unsubscribe from my real estate emails?
Unsubscribes are normal and nothing to fear. If someone removes themselves from your list, it likely means they weren’t going to convert anyway. Real estate email marketing works best when you focus on serving the people who do engage. It’s more important to be top of mind with your ideal clients than to avoid every opt-out.
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