Real estate agents don’t have a talent problem.
They have a time problem.
Between listings, follow-ups, marketing, emails, scripts, and admin work, most agents spend more time working in their business than growing it. That’s exactly where AI and more specifically Custom GPTs change the game.
Artificial intelligence is revolutionizing the way businesses operate, and agents who embrace AI early gain a massive competitive edge. Not by working more hours, but by offloading repetitive, time-consuming tasks to AI systems that are trained to think the way their business operates.
And the most powerful version of this technology today is a Custom GPT.
That’s also why Nick Krem, CEO and co-founder of the Krem Institute of Artificial Intelligence, created a free live AI workshop just for real estate agents.
If you’re tired of wearing every hat in your business and wondering how agents are actually using ChatGPT and Custom GPTs to get their time back, this is for you. Nick breaks it down in plain English, shows you exactly how it works, and helps you apply it right away. Let’s dive in!
Most people are familiar with traditional ChatGPT.
Traditional ChatGPT is a general-purpose AI model. It’s trained on publicly available information and can help with a wide range of questions, writing tasks, and brainstorming.
But it has limitations. It doesn’t:
A Custom GPT takes AI several steps further.
A Custom GPT is a specialized AI model trained with proprietary or domain-specific knowledge, clear instructions, and structured workflows. Instead of answering broadly, it responds within a defined role.
This allows the AI to:
Acording to a blog by Augusto Digital, a Custom GPT can incorporate company-specific data, brand guidelines, workflows, and expertise to deliver far more relevant outputs than traditional large language models, making it one of the most powerful AI tools available today
For real estate agents, this difference is critical.
Real estate is full of repeatable, rules-based tasks:
These are exactly the kinds of tasks AI excels at.
According to HousingWire, custom GPTs are ideal for automating the mundane, data-heavy tasks that keep agents from the personal, creative work that made them want to become Realtors in the first place.
That’s the real promise of AI in real estate: getting your time back without sacrificing quality.
Inside ChatGPT, there’s a section called Explore GPTs. Nick Krem often describes this as your Netflix library of AI tools.
Instead of one AI that tries to do everything, you now have specialized AI employees, each trained for a specific role in a real estate business.
At the Krem Institute of Artificial Intelligence, these Custom GPTs are built specifically for real estate agents like you, with industry language, fair housing awareness, and real-world workflows baked in.
Let’s break them down.
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My Listing Buddy is a Custom GPT trained on:
This Custom GPT uses structured prompts and NLP patterns to:
Instead of writing one piece of content at a time, the AI generates:
All from a single Zillow link or set of listing details.
This is AI doing what it does best: reliable execution at scale.
Quick side note: NLP, or Neuro-Linguistic Programming, just means using words that connect with how buyers actually think and feel. In real estate, that looks like highlighting lifestyle, benefits, and emotions, not just square footage and features. This AI uses those patterns so your listings sound clear, natural, and persuasive, without sounding salesy or exaggerated.
Expired listings are brutal. You’re calling homeowners who are frustrated, skeptical, and often annoyed before you even say hello. Most agents avoid expireds not because they don’t work, but because the conversations feel uncomfortable and easy to mess up.
This Custom GPT is trained to simulate real expired listing conversations, so you can practice without pressure.
Instead of practicing once or twice and hoping for the best, you can rehearse as many times as you want. That repetition builds confidence, sharpens your delivery, and helps you sound calm and prepared when it actually matters.
For Sale By Owner or FSBO conversations are some of the most frustrating calls in real estate. Homeowners are defensive, confident they can do it themselves, and quick to shut agents down. You usually hear the same things, but when you’re on the spot, it’s easy to stumble.
This Custom GPT is trained to replicate real FSBO conversations, so you can practice handling resistance without burning real leads.
It’s designed to simulate:
This custom GPT works especially well here because it never gets uncomfortable, impatient, or thrown off. You can practice adapting your messaging until your responses feel calm, natural, and confident.
Over time, you stop reacting emotionally and start responding strategically, even with the most resistant FSBOs. The more you practice, the more confident and natural you sound when a real FSBO finally says yes.
If you’re interested in how ChatGPT itself recommends and understands real estate listings, we break that down in another training blog:
👉 Get Your Real Estate Listings Recommended By ChatGPT
It’s a great complement to using Custom GPTs for content and marketing.
If you’re still writing listings, follow-ups, and marketing from scratch, you’re working harder than you need to.
Join the Free AI Workshop for Real Estate Agents.
Every Thursday at 2 PM Eastern, Nick Krem, CEO and co-founder of the Krem Institute of Artificial Intelligence walks agents through the best AI tools and workflows you just read about.
No theory.
No hype.
Just practical AI you can apply immediately.
👉 Join our Free Live AI Workshop
Q: How can AI actually help real estate agents in 2025?
A: AI tools like ChatGPT help agents write listings, prep scripts, and plan marketing faster than doing it manually. When paired with custom real estate GPTs, the AI understands real estate language, scenarios, and client objections.
Q: What makes Custom GPT tools different from regular ChatGPT?
A: These are custom GPTs built specifically for real estate tasks like listings, FSBOs, and expired leads. They are trained to think like a real estate agent, not a general chatbot.
Q: What is My Listing Buddy and how does it work?
A: My Listing Buddy is a custom GPT made for real estate listings and marketing. You paste in a Zillow link or listing details, and it creates listing descriptions, social posts, emails, and open house content instantly.
Q: How does the FSBO Roleplay Partner help real estate agents?
A: The FSBO Roleplay Partner is a custom GPT built specifically to simulate real For Sale By Owner conversations. It acts like a real FSBO seller, throws objections, and helps agents practice responses before real calls.
Q: How is the Expired Leads Roleplay Partner different from normal roleplay?
A: This custom GPT is trained to respond like a frustrated expired seller who didn’t sell their home. It helps agents practice listing presentations and objection handling in a realistic way.
Q: What is the Ideal Buyer Profile GPT used for in real estate?
A: The Ideal Buyer Profile GPT is a custom tool that analyzes a listing and identifies the top three buyer types most likely to purchase. It also suggests where to market and what message will resonate with each buyer.
Q: Can these custom GPTs help with full marketing campaigns?
A: Yes, these GPTs can help build step-by-step campaigns including social posts, emails, and ads. They don’t just write content, they help plan how to use it.
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