For almost 40 years, Marilou Lorica, ABR, CNE, GREEN, SFR, has been a trusted name in Hawai’i real estate. She’s helped countless families buy and sell on O‘ahu, served as a Broker-in-Charge, and earned a reputation for perseverance, honesty, and unmatched market knowledge.
But even with decades of success, Marilou admits there was one area of her business that could feel overwhelming: the fast-moving world of digital marketing.
Marilou got a call about a $4.5 million country estate. In just a few days, she had the listing signed, photos ready, and the property live on the MLS.
Her team asked her an important question: Who should see this ad, and where should it run?
This time, instead of guessing, Marilou opened up the AI system she learned from the Krem Institute of Artificial Intelligence and found out exactly who her ideal buyers were and where they lived.
“Within a very short time, I was able to determine who my ideal buyers are and where they’re located using ChatGPT,” she said. “Without the teachings and prompts Nick provides, I would’ve been throwing darts in the air.”
In less than 24 hours, her team launched a focused ad campaign. The home was already getting hundreds of clicks and views. And most importantly, it was reaching the right kind of buyers.
For Marilou, it wasn’t just about views. It was about knowing her listing was being marketed in the best way possible.
The real win was time. Instead of spending hours figuring out ads or writing content, AI did the heavy lifting. That gave Marilou the freedom to do what she does best - spend time with her clients.
“Thank you again, Nick Krem, for teaching us how to spend less time behind a computer and more time building relationships,” she shared.
Marilou has decades of experience. AI didn’t replace that, it supported it. She still brings her skills, her care, and her knowledge of Hawai‘i real estate. What AI gave her was speed, focus, and the ability to keep up with today’s digital world.
Marilou didn’t need more hours in the day. She needed a system that worked for her. With AI, she got it.
Want to see how this works for you?
Join our Free Live AI Workshop every Thursday at 2 PM ET with CEO and co-founder of the Krem Institute of Artificial Intelligence, Nick Krem. You’ll learn the same simple steps Marilou used to close her $4.5M listing faster than ever.
👉 Join the Free Live AI Workshop
.png)
