Imagine selling $100 million in real estate a year without drowning in marketing, spending hours on social media, or even opening ChatGPT.
That’s exactly what Michael Catino is doing.
He doesn’t manage a big team or rely on an army of assistants. He keeps things lean with one powerful hire and a 15-minute morning check-in that keeps his entire marketing engine moving.
"All I do really is a 5 to 15 minute call every morning... and she just keeps pumping this stuff out."
Michael brought on an AI Certified Marketing Assistant who now handles his blogs, social content, listing updates, and email marketing with zero micromanagement.
"I don’t even think I turn ChatGPT on anymore. I just tell my Marketing Assistant and she does it."
While other agents are chasing the algorithm or burning hours creating content, Michael has someone doing it all for him.
"I get more calls now and more reach outs... people saying, 'Wow, you're killing it.'"
What changed? He started showing up consistently where buyers and sellers are looking. His content is everywhere because someone is putting it there for him.
That visibility has made a measurable impact. As a result?
"I’ve got a $4 million client flying in who found me online. I always ask people how they found me, what brought them to call me, because they usually ask me tough questions as well. She told me she found me through a search."
No ads. No editing software. Just smart delegation.
Here's one example of how his YouTube Shorts ranked on YouTube 👇
Each summer, Michael steps away from the business completely. He spends three months boating, relaxing, and enjoying life with no Zoom calls, no laptop, and no interruptions.
"I go away for 3 months out of the year for the summer. My Marketing Assistant ran this whole thing."
During that time, his business stays in motion. Listings are uploaded, photos are edited, contracts are filled in.
When a new deal comes in, Michael simply sends a name over, reviews the drafted contract, tweaks a few numbers, and it’s ready to go. That’s how you stay productive without being consumed.
Michael didn’t scale by working more hours. He scaled by handing off the things he shouldn’t be doing in the first place.
"It’s worth every penny. I actually upgraded her to full time. Anyone thinking about it, stop thinking about it. Do it."
This isn’t about mastering AI. It’s about hiring someone trained to master it for you.
If you're ready to get your time back and build a business that runs without burning you out, come to our next Free Live AI Workshop hosted by Nick Krem, CEO of the Krem Institute of Artificial Intelligence.
You'll see exactly how agents like Michael are getting found online, creating leverage, and taking back control of their calendar.
👉 Join our Free Live AI Workshop
Reserve your seat. Your future self will thank you.
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