John Diaz doesn’t wait around for leads. He creates conversations, delivers value, and wins listings that most agents wouldn’t even chase.
In a market where everyone’s fighting to be seen, John stands out. Not with gimmicks but with strategy, confidence, and smart use of AI.
That’s exactly how he landed a $3.6 million listing in a neighborhood where most buyers don’t even look.
“I’ve already got two buyers, one in contract, and three listings. What I’m going to be using ChatGPT for is one particular listing, a $3.6 million property. It’s worth every dollar.
Instead of waiting for the perfect buyer, John got creative. He used AI to market the listing in a way that turned heads even in a tough market.
John is a licensed broker-owner with over two decades of experience and a background in executive recruiting. He knows how to position, how to negotiate, and how to match the right people with the right opportunities.
But in today’s landscape, even pros like John know that expertise alone isn’t enough. You need to show up differently.
“You’ve got to provide value. If they don’t see it, they won’t pay anything. If they do? They’ll pay more than you expect.”
Once John joined the AI Certified Agent program, he started using tools like ChatGPT, Suno, and My Listing Buddy.
Everything shifted.
In one listing interview, he asked a simple question:
“Are any of the other agents AI Certified?”
The sellers weren’t sure.
He smiled.
“I can tell you probably not. I’m the only one in the county.”
That moment changed the tone of the conversation. Add in his AI Certified Agent shirt and hat, and suddenly he wasn’t just another agent. He was in a league of his own.
They weren’t supposed to choose him.
They were interviewing John only because he’d sold a home down the street. They already had a favorite in mind.
So John didn’t push. He asked questions. Got personal.
He pulled the listing details from Zillow, asked the sellers what kind of music they liked, they said Jimmy Buffett, and used ChatGPT to write a custom song in that style. Then he ran it through Suno and texted them the finished version.
“When I showed up to the appointment, they didn’t want to talk about the listing. They just wanted to talk about the song. Then they said, ‘Can we sign up now?’”
During an open house he hosted for a friend, John leaned into his favorite approach: share value first. No pitch. No pressure.
He handed out a flyer about himself, explained the impact of the buyer-side lawsuit, and walked attendees through his tiered commission structure: 2%, 3%, 4%, and 5%.
Most people pick 4%. But this time?
“They chose the 5%. That’s because people are willing to pay when they see value.”
John doesn’t just talk about results, he believes in raising the standard for the whole industry.
Here’s what he had to say in his own words:
What really sets John apart isn’t the tech. It’s how he shows up. Prepared, creative, and focused on helping people.
“If your belief is higher than their skepticism, they’ll work with you. That’s it.”
AI didn’t turn John into someone he’s not. It helped him amplify what he was already great at, delivering results and making people feel seen.
If you’re tired of sounding like every other agent...
If you’re getting passed over, even when you know you’re the best fit...
It’s time to try something different.
💡 Every Thursday at 2 PM ET, we host a FREE Live AI Workshop where we walk you through the exact tools and strategies agents like John use to stand out and win listings others miss.
👉 Join our FREE Live AI Workshop
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