If you're stuck asking, "Why isn't my house selling?" you're not alone. Many real estate agents and homeowners hit this wall. But here's the truth: it’s probably not the market... it’s your marketing.
Nick Krem, founder of the KREM Institute of A.I., dropped some serious knowledge in his latest live A.I. workshop that showed agents exactly how to fix listings that aren’t moving. He used ChatGPT, and it’s changing the game for real estate agents everywhere.
Let’s break it down step by step so you can use this strategy for yourself or your clients.
If your listing has been sitting with no offers, it’s time to stop guessing and start diagnosing the issue with data. One of the most powerful tools introduced by in his workshop is ChatGPT’s deep research mode.
Here’s how it works step-by-step:
“This is your listing. You can go through it step-by-step,” Nick said. “Engagement metrics, days on market, price history. It tells you everything.”
This diagnostic process gives agents an unfair advantage. It’s like having a personal marketing analyst look at every angle of the listing and it’s available in just 10 to 15 minutes using AI.
📊 According to a Redfin study, homes with strong listing photos and accurate pricing sell 20% faster than poorly marketed ones.
After the analysis, ChatGPT gives five tailored suggestions that can reposition your home for a faster sale:
“It breaks it down so clearly that it even helps you talk to the seller about the price drop,” Nick added.
💡 According to Zillow, staged homes sell for up to 10% more than non-staged ones.
Talking to a seller about lowering their price can feel uncomfortable. That’s where ChatGPT can help. It acts like your assistant negotiator and gives you the exact words to say.
Here’s how to use it:
“The longer we stay on the market, the more buyers are going to start wondering what’s wrong with it,” Nick said. “You don’t want to chase the market down with little price cuts. That’s how you end up with low-ball offers or worse, no offers.”
✅ A study from Realtor.com shows homes that reduce their price early perform better than those that sit and slash later.
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This strategy doesn’t stop at analysis. Agents can take the full ChatGPT breakdown and turn it into a compelling visual pitch using Gamma, a tool for building AI-powered slide decks.
Here’s how to do it, step-by-step:
This approach helps agents walk into presentations looking polished and professional. It sets the stage to say:
“I’m not just a traditional agent. I use AI to analyze, diagnose, and strategize your listing.”
🧠 According to McKinsey, personalized digital presentations increase seller trust and listing wins.
If you're trying to sell a home without knowing who the buyer is, you’re making marketing a lot harder than it needs to be. One of the coolest tools shown in the workshop was a custom GPT designed to figure out exactly who is most likely to buy your listing.
Here’s how to use it step-by-step:
What you get back:
Then you can prompt: “Would you like to start creating marketing materials for the first ideal client profile?”
Say yes and it gives you:
“What’s the first thing you want to do when you create marketing? Know who you’re creating it for,” Nick said.
📈 According to NAR, 97% of home buyers search online first. If your ad doesn’t connect with the right person, they scroll right past it.
Still asking, "Why isn’t my house selling?" The real question is, "How are you marketing it?" AI tools like ChatGPT help agents stop guessing and start using a data-backed plan that attracts real buyers.
Here’s how to use ChatGPT step by step to build your real estate marketing plan:
“Most agents are showing up with just a CMA. I’m walking in with buyer data, a marketing plan, and a full analysis,” said Nick.
🚀 ChatGPT helps you:
Want to see these tools in action?
Join our Free Live AI Workshop every Thursday at 2 PM.
We’ll show you step-by-step how to use these AI tools for your real estate marketing and answer your questions live.
Reserve your free spot now and see how AI can transform your business for good.
👉 Join our Free Live AI Workshop
If you're getting showings but no offers, that means something's off. ChatGPT helps pinpoint the problem, whether it's your pricing, photos, or how the home is being marketed. It breaks down buyer behavior and gives you clear, data-backed advice to fix what’s not working.
The most common reason a listing doesn’t sell is poor marketing. It’s not usually the market that’s the problem. It’s how the property is priced, presented, or promoted. Many agents overlook critical details like engagement metrics or buyer demand. With ChatGPT, agents can run a full diagnostic, identify what’s not working, and fix it quickly using data-backed suggestions instead of relying on guesswork.
Yes, and it’s one of the easiest wins. ChatGPT can generate multiple emotionally engaging, SEO-optimized descriptions based on your listing info. This helps you test different angles to attract more clicks and the right buyers faster.
Use this: “Act as a real estate marketing strategist. Analyze this listing and tell me why it’s not selling.” ChatGPT will evaluate price, staging, online engagement, and even rewrite your listing or recommend targeting ideas. You’ll get a full strategy you can apply immediately.
It works for both. Real estate agents use ChatGPT to win more listings and get homes sold faster. Homeowners use it to double-check their agent’s strategy or brainstorm better ideas. Either way, you’re using AI to make smarter moves in today’s market.
Want to go deeper? Join our Free Live AI Workshop every Thursday at 2 PM. We’ll show you step-by-step how to use these AI tools for your real estate marketing and answer your questions live.
Reserve your free spot now and see how AI can transform your business for good.
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