How to Get Real Estate Leads From a New Website: Tommy Williams’ 53-Lead Case Study

What if the questions your neighbors ask every day could bring you leads? For Atlanta agent Tommy Williams, they did, and it was a lot of leads.

Here is the win. Tommy got 53 leads from real estate blogging in about three to four weeks. Think about that for a second, because with one website and one simple habit, fifty-three people reached out.

Here is the best part: you can copy it. First, he finds a real question. Next, he texts it to Halo. Then he shares the finished blog where the question was asked. That is the whole habit! Next, let's break it down, step by step.

01Who Is Tommy Williams, and What Did He Build?

Tommy Williams is an Atlanta real estate agent with more than 20 years in the market. His site says he has sold over 500 homes and helped over 700 buyers.

Here is what makes this win special. The idea was his own, and Halo did not teach it.

Tommy came up with it, tried it, and then shared it with the community. That is exactly what a community is for.

The success story Tommy Williams Hits 53 Leads with Halo Tommy Williams is up to 53 leads since June, mostly from blogs built with Halo, including a live one. Read the story

In short: Tommy has deep experience, but the method he used does not depend on it. It starts with one real question.

02Where Does He Find Real Estate Blog Topics?

He finds them on Reddit and Nextdoor. Tommy uses Reddit and Nextdoor.

On these sites, people ask about their area, their taxes, and real estate. They want honest answers from real people.

Here is where many agents go wrong. Sound familiar?

• First, they write a very long comment.
• Then they end it with "I'm a real estate agent, please pick me."
• As a result, the whole thread fills with agents saying "reach out."

People do not want a pitch, but they do want a real answer.

Also, people trust each other. In a Nextdoor survey published in 2022, 89% of respondents said they value neighbor recommendations for products and services.

Reddit matters for A.I. search too. One 2025 study looked at 30 million citations in A.I. answers.

Search Engine Roundtable reported that Reddit was the most cited source in Google's A.I. Overviews (21%) and in Perplexity (46.7%). ChatGPT cited it less often (11.3%).

Because of this, Tommy does something smart: he skips the pitch. Instead, he finds the question, writes a blog that answers it, and shares the blog.

Do that again and again, and you get 104 blogs and city pages. Every single one started with a real question.

Where else can you find questions? You do not have to use the same two sites. Try these too:

• Client calls and emails. If one client asks, others are wondering the same thing.
• Listing appointments. Sellers ask the same handful of questions again and again.
• Local groups in your area. Look for posts where neighbors ask for advice.

In short: Skip the pitch. Find the question people already ask, and answer it.

Next, let's look at what one of these blogs looks like.

03What Does Each Blog Look Like?

Each blog uses the question as its title. For example, someone asks what happens when you inherit a house in Georgia, and that exact sentence becomes the title.

As a result, a person sees the exact words they typed, and so does an A.I. tool, so that is a perfect match.

Here are some questions Tommy answers:

• Can I buy before I sell?
• Is Chamblee a good place to buy or to live?
• Why won't my home sell?
• Is the market crashing?

He also has a Q&A page. Questions there get an answer within 24 hours.

What goes inside one blog? Here is a simple outline, using one of his questions as the example. This is an example outline, not one of his actual posts.

1. 1TitleThe exact question: Can I buy before I sell?
2. 2Direct answerThe first one or two lines say yes or no, and what it depends on.
3. 3Local numbersAdd details for your area that readers cannot find easily elsewhere.
4. 4Who it is forSay who the answer helps, and who should think twice.
5. 5Next stepGive one easy action, such as a call or a short form.
6. 6FAQClose with a few related questions in plain question-and-answer format.

Besides blogs, he builds "living in" pages. These are guides to a city or neighborhood, like Living in Stockbridge: Pros, Cons, and Appreciation.

Each one covers the cost of living, the median home price, and how prices are changing. People who plan to move ask these questions often, so the pages fit local search well.

Here is one small change to try. Add the year to the title, such as "Living in Stockbridge: Your 2026 Guide." A year shows that the page is up to date. You can make this change with one text to Halo.

You can also make your own, so just text Halo a page you like and ask for a similar one for your area.

In short: The question is the title, the answer comes first, and a city guide fills in the rest.

This may sound like a lot of work. Here is the good news: it takes only minutes.

04How Does a Question Become a Blog in 10 Minutes?

Tommy sends one text, and Halo’s team of 30+ A.I. employees handles the rest.

Think about how it used to work. First, you wrote the post yourself, which took about two hours. Second, you picked keywords and set up the code behind the page for SEO.

That is a lot of hats for one agent. With Halo, a team of 30+ A.I. employees handles both jobs.

Here are the steps:

1. 1Find the questionTommy sees a real question about his area, taxes, or real estate on Reddit or Nextdoor.
2. 2Text HaloHe sends the exact question and asks Halo to turn it into a blog. Then he puts his phone down.
3. 3ResearchHalo's research agent checks places like Gemini, ChatGPT, Google, and Perplexity to find the right answer.
4. 4WriteThe copywriter writes an original blog from the question and the answer, in the agent's own writing style.
5. 5OptimizeThe SEO specialist picks keywords. The AEO and GEO specialist gets the blog ready for A.I. search.
6. 6PublishThe web developer adds the code behind the page and posts the blog, in about five to 10 minutes.

From question to finished blog takes about five to 10 minutes, and all Tommy does is send a text.

The text can be short, for example: "Here is the exact question someone is asking on Reddit. Turn this question into a blog."

Want better results from your text? Add a little context, such as:

• The exact question, word for word.
• Your area, so the answer uses local details.
• Your own view, if you have one. Halo can research the rest.

You can use it for client questions too. First, text Halo what the client asked. Then add your own answer, and Halo will research the rest. It also makes original images instead of copying them from the web.

In short: One text starts the whole job, and a finished blog comes back in about five to 10 minutes.

But Tommy does not stop there, because after the blog is live, he takes one more step, and this is where the leads start to come in.

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05How Does a Blog Turn Into a Lead?

He shares the blog in the place where the question was asked. This step is what turns a blog into a lead!

First, he replies like a neighbor. For example: "Great question. I wrote about this on my blog. Check it out here." Then he adds the link.

Because the blog looks professional, he comes across as a helpful expert, not a salesperson. That is a big difference.

A simple reply has three parts:

• A short answer to the question, in a sentence or two.
• The link to your blog for the full breakdown.
• A friendly close, such as an offer to answer follow-up questions.

Also, read the rules of each community before you post, because some limit links.

Two groups gain from this:

• The person who asked gets a full answer.
• Everyone else reading the thread sees where the answer lives, and anyone with the same question can click.

Also, the blog keeps working after the thread ends. Google and A.I. search can read the same page, so they can send more people who ask the same question. So, one blog can keep working again and again.

In short: Answer first, add the link second, and let the blog keep working after the thread ends.

However, people only fill out a form when they trust you. So, what do they see when they visit his site?

06What Does His Website Do to Earn Trust?

In a few seconds, a visitor can see who he is, where he works, and why to trust him. Here is how his homepage does it:

• The headline gives his name, city, and job: Tommy Williams, Atlanta real estate agent.
• The sub-headline gives his proof: more than 20 years in Atlanta real estate, over 500 homes sold, and over 700 buyers helped.
• The menu shows what he offers, such as a seller's guide and other resources.
• His promise and story tell visitors what to expect and who he helps.
• A get listings button opens a lead form right on the site.

If visitors cannot tell who you are, they leave. So, make sure your homepage answers these questions fast.

Try this five-second test on your own site. Ask a friend to look at your homepage for five seconds, then answer three questions:

1. Who is this agent?
2. Where do they work?
3. What should I click next?

If your friend hesitates on any of them, that is the line to fix first.

In short: A clear name, clear proof, and one easy button turn a reader into a lead.

His blogs and homepage help readers. They also help A.I. search. Here is why.

07Why Do These Blogs Work for People and for A.I. Search?

The blogs are written for people and built for A.I. search. These two goals fit together well. The research shows why this matters:

• A Realtor.com survey of 1,000 U.S. adults, reported by Florida Realtors, found that 82% of Americans use A.I. for real estate information.
• A Pew Research Center study of 900 U.S. adults found that people clicked a regular search result in 8% of visits when Google showed an A.I. summary. Without a summary, it was 15%. People also ended their browsing session more often with a summary: 26% of visits versus 16%.

In short, more and more people ask A.I. for help, and fewer people click past the summary.

That is a big opening for you! So, be the page that the answer comes from.

Here is what a blog in Tommy's style includes:

• The question in the title and headings. A clear question with a clear answer is easier for an A.I. tool to use than a long page that hides the answer.
• A direct answer in the first lines. The first 50 to 200 characters give the answer, so readers do not wait until the end.
• Local numbers that readers cannot easily find elsewhere.
• An honest note on who the answer is for and who it is not for.
• One easy next step.
• An FAQ in plain question-and-answer format.
• Links between pages, with new answers added each week.

Teach Halo this format once, and after that, you do not need to explain it again.

In short: More people ask A.I., fewer click past its answer, and a clear answer page gives you a real shot.

Still, you may wonder if this will fill your whole week. It will not.

08How Does the Blogging Keep Going Without Extra Work?

You can set it to repeat. First, text Halo a standing instruction. Then it keeps going on its own.

Here are some examples:

• A blog three times a week.
• A market update blog once a week.
• A community update blog once a week.
• Three more FAQs added to your website each week.

Here is the math, since writing one post by hand takes about two hours, so three blogs a week add up to about six hours of writing, before the other jobs even start.

With a standing instruction, that time goes back to you.

Think of it as a marketing team that you can text. Picture this: a client asks about living in Chamblee. You text Halo, and in minutes you have a city guide to send them. How cool is that?

The idea is simple, because when one person asks a question out loud, many more ask Google or an A.I. tool. So, one good page can reach all of them.

In short: Set the schedule once, and the blogging runs without extra hours from you.

So, here is the big question. Is Tommy's result a one-off?

09Is This a One-Off Result?

No, it is not. Other agents are getting strong results too. Here are more wins from the Halo community:

• Shannon's site had 9,000 human visitors and was visited or sourced by A.I. about 17,000 times in two weeks.
• Team Hague's site had 11,000 human visits and about 10,000 A.I. visits in two weeks.
• Other wins mentioned: a $14 million commercial listing, a $1.5 million lead, a $1.35 million listing, and six people reaching one agent through A.I. in two days.

Three of those wins have their own stories:

• Mike Konefal Got $14M In Listings With HaloMike Konefal built one Halo site and turned it into $12M to $14M in commercial listing opportunities in Northern Arizona.
• Rob Moen Won a $1.5M Lead Using HaloLearn how Rob Moen created a Halo property site for a model home and generated a nearly $1.5M lead in one day.
• Craig Lerch Wins a $1.35M Listing Using HaloCraig Lerch took a $375K listing and a $1.35M listing after using AI agents to create a stronger seller presentation.

However, keep in mind that nothing happens overnight, and results come from doing this again and again.

The good news is that anyone can start with one question, so the first step is a small one.

So, how can you start?

10How Can You Copy His Method?

Start with one question. It is that simple, so follow these five steps:

1. 1Pick two placesChoose where people in your area ask questions, such as Reddit and Nextdoor.
2. 2Copy one real questionUse the exact words. Do not guess what people might ask.
3. 3Text it to HaloAsk Halo to turn the question into a blog that answers it first.
4. 4Share the linkReply with a short, helpful answer and the link, as Tommy does.
5. 5RepeatDo it again with the next question, and let weekly updates run on their own.

For a head start, send Halo a link to a page you like. Then ask for one just like it for your area. Halo reads the page and builds yours in the same style.

Then keep track of what works. Ask every new lead how they found you, and write down the answer. Over time, you will see which questions bring in the most people, so you can write more of them.

In short: Start small, repeat weekly, and let the best questions guide the next blog.

Final Thoughts

Tommy Williams did not invent a new tool. Instead, he listened to what people in Atlanta were already asking. Then he answered those questions clearly and put the answers where people could find them. As a result, he got 53 leads.

Halo made it fast, and you can do the same. So, pick one question from Reddit, Nextdoor, or a client. Then turn it into your first real estate blog, and see who reaches out.

Read the video transcript

0:00 · How Tommy Got 53 Leads From Blogging in 3 Weeks

How the heck did Tommy Williams get 53 leads from freaking blogging in about three to four weeks? Because I don’t know about you, but if I created 53 leads for my business of people who are actually reaching out, going through this process, I’d want to figure out how the heck they did that, too. So, I think we’re thinking on the same page here. We’re going to start breaking this down, right? Here’s what Tommy’s done, right? One website, 53 leads. Okay? So, like, let’s let’s think about this. Tommy did something that was very smart. This was not something that we were training on. This is one thing I love about a community though, too, right? When people like that are masterminding a community are sharing how they’re thinking about it. Um, it’s really exciting. But here’s what he

0:43 · Where He Found the Questions: Reddit and Nextdoor

did. He went to the places that people were already asking questions about real estate or anything else, right? So, what are the places that he went to? He went to Reddit and he went to the Nextdoor app. All right, but Reddit and the Nextdoor app. Why those places? Those are real forums, right? Those are real forums that people go to to ask questions about the neighborhood, about the community, to get real life feedback.

1:12 · The Comment Section Mistake Most Realtors Make

Here is the mistake most people make. They’ll just start answering this long- winded message because like, oh, I have all the answers and by the way, I’m a real estate agent. Please pick me. And then all of a sudden the comment section is filled with I’m a real estate agent. Reach out. It’s like no, they just want an answer to their question. Right? So Tommy did something different. He went to Reddit and he went to Next Door and he identified the question that somebody was asking and then he started blogging about it. He took their question and turned it into a blog. And he posted the blog in a in a professional manner that said, "Hey, I just so happen to talk about this topic." And I’ll break down exactly how he did it and why it works. But he was going to Reddit. He was going to these different places. And if you know how AI search works, and I’ll kind of break this down for you, like you want to answer the question that real people are asking. You don’t want to just guess and just say, "All right, I think this is somebody. This is a question I should answer." No. The questions that people are actually asking you, the questions that people are asking on Next Door, the questions that people are asking on Reddit, real forums, man, blog and write about those. So, this is how Tommy was able to generate 104 blogs in about his three to four weeks cuz he was just like, "All right, what are the questions that people are asking? I’m going to write about those and answer them." Here is Tommy’s workflow.

2:37 · The Workflow: Text the Question, Halo Builds the Blog

He finds the question on Reddit next door or somewhere else. And then he texts his Halo and says, "Here is the exact question that somebody is asking inside of Reddit. Turn this question into a blog." And then he puts his phone down. That’s it. Because then Halo takes that question and it sends it to its research agent. And then the research agent checks Gemini, ChatGPT, Google, Perplexity, all the different places to come up with the right answer. Halo then takes that answer and sends it to its copywriting team member. The copywriting team member takes the question with the researched answer and writes its own unique blog about it in your kind of writing style. that then the copywriter sends it to the SEO specialist who optimizes it for the right keywords who sends it to the AEO GEO specialist who then optimizes it for AI search. Once that’s done, it sends it to the web developer. So that way it writes the right schema backend JSON code and everything else to put it on your website. All of that done is in about all of that is done in about 5 to 10 minutes. All you had to do as the agent was see the question or even like hear a question that one of your clients asked throughout the day and then text Halo, hey, my client my client just asked this question about the market. Here’s my answer and go out and research and figure out the rest. Five or 10 minutes, the blog is done. But he doesn’t just stop there. This is where I think Tommy really took it to the next level. He then posts

4:11 · Posting the Blog Back as the Authority Answer

it back. What I mean by that is he kind of poses as, "Hey, Phyllis, that was a great question. I actually just talked about this the other day. Check it out here." And he posts his blog link. And the blog looks like So, if we go to Tommy’s actual website here, let me see. You can see he’s been doing a bunch of work on this. Stay in the loop. Compare Atlanta areas. So this is just one of the areas that he created, one of the blogs because people are asking questions about all these different areas, medium, home price, commutes, book of call. So like he’s creating all these living in Alpharetta. He created all of his living in pages. Like these all look professionally built and made. So, as other people are answering a long- winded comment section, trying to answer their question or like yo yada yada, he’s saying, "You know what? You know what, Rex? It’s funny you asked this. I actually just talked about this the other day on my blog. Go ahead and check it out." And he posts a professional link that that he comes off as an authority. So, people who have that question and the entire comment section, anybody else who was thinking about that question, then it’s like, "Oh, that’s the place of authority." They click the link, they read it, and that’s how he’s generating leads. So, when we look at his website, I want to point out a couple things

5:36 · Inside Tommy’s Website: Headline, Proof, and Promise

that allow him to be viewed as the authority, right? The first is his name, city, and role are right up front. That main headline is who are you, where do you serve, and what do you do? So, that’s the first part of his site here. Tommy Williams, Atlanta real estate agent. Says exactly who he is and what he does. Then his sub headline here is his proof, right? It’s part of his proof. So Tommy, over 20 years in Atlanta real estate, over 500 homes sold, over 700 buyers assisted, 9.75 million in annual transaction. Bang. He’s able to say, "Here’s who I am. Here’s why the heck you should listen to me." And here we go. His promise. So then what else does Tommy do here? He also gives his promise in his story. He tells people, you know, here’s exactly what you should expect when you’re working with me. Here is why I’m an authority and a little bit about my story. So, he’s able to connect with his audience. He’s able to go through this and add his story, but he also clearly states who he helps, right? He talked about who he helps here. So, there’s another part that he added to this too. He also said get listings here. So he added a place where they can directly click and be able to fill out a lead form on his site. All right, living in. You can see he figured

6:59 · The “Living In” Neighborhood Pages

out we said this on one of our calls and my man Tommy is an action taker. He said, "Oh, living in works. I’m going to do it." So here’s what he did. You can see he went to living in Stockbridge pros, cons, and appreciation. Everything you need to know about mi making Stockbridge home. If there was one thing I would tell Tommy on this, I would put on the top header part a 2026 guide. So AI loves when it knows it’s recent. So like living in Stockbridge, your 2026 guide. That’s what I would do. One small tweak on this. And here we go. Why the

7:36 · Why the Blogs Work: Written for People, Built for AI

blogs are working really well. They’re written for people built for AI search. Two different things here. Written for people built for AI search. What do people find valuable? Their exact question and being answered first, right? We don’t just say wait till the end of the blog to find the answer. No, here’s the question. Here’s the exact answer for you. Local numbers they can’t find anywhere else because it’s broken down in a way that they can read it. Honest who it’s for and who it’s not. Again, this is what Halo was set up to do and one easy next step. And like I

8:10 · More Results: $14M Listing, $1.5M Lead, $1.35M Listing

just want to emphasize, yes, we covered 53 leads in about 3 to four weeks. what Tommy Williams was doing. But this is these are not oneoff results. This is this guy’s in commercial, so we took for a $14 million commercial listing from him. Rob Moen got a $ 1.5 million lead. Craig Lerch was able to secure $1.35 million listing. My man Tim is crushing it. Had six people reach out to him through AI in two days. Pretty freaking cool. Granted, he’s been with us and he’s been doing this a while. I want to emphasize, nothing happens overnight, right? Like none of this happens overnight, but doing it consistently, you guys can have under contract in 4 days. And they found it through this. This is our case study. We’re able to break down 53 leads from blogging. How Tommy Williams, an Atlanta agent, is using his blogs to generate leads for his business.

9:00 · Get Your Free Smart Site (Text NICK)

If you want to do what you saw, it all starts with a website that answers people’s questions. And you can get one for free. Here’s how. Scan the QR code on your screen or text the word Nick. That’s N I C K to 4157263224. Halo will ask what you’d like your website to be about. Just tell it what you do and where you work. Tap the link Halo sends you. Pick a design you like. Look at the total. Zero. Tap generate. A few minutes later, Halo texts you the link to your new smart site. It’s yours to keep and it stays live for free. Then you don’t have to figure out the rest alone. Our free training playlist shows you step by step what to do next so your site starts bringing in leads. The link is in the description. Scan the code, text Nick, and let’s get you your first win.

Presented by Nick Krem. Written and researched by the AI team of the Krem Institute of Artificial Intelligence.