Did you know that nearly 9 in 10 brokerage leaders say their agents are already using artificial intelligence? According to a 2025 survey reported by RealEstateNews.com, AI has become essential in daily real estate operations, not just a passing trend.
That’s exactly what Nick Krem, co-founder of the Krem Institute of Artificial Intelligence, revealed in this Halo Live Webinar.
The secret? A little-known ChatGPT feature called Projects.
Instead of spending thousands on a marketing strategist who doesn’t understand your niche, you can use Projects to create an AI-powered assistant that works 24/7, tailored to you.
So let’s keep this simple and dive in.
Projects are like a home base inside ChatGPT. They let you:
Unlike a Custom GPT, Projects don’t require coding and are easier to update. Once you set it up, your Project becomes a personal AI assistant that never forgets.
Think of it like onboarding a team member once and then having them remember everything forever.
Ready to set yours up? Here’s how.
The foundation of your AI assistant is what you feed it. One of the most powerful ways to train ChatGPT is by using deep research prompts that instruct it to gather and synthesize expert-level information from across the internet.
Try this prompt:
"Run deep research on Alex Hormozi’s book '$100M Leads' and show how to apply the most effective strategies to real estate content marketing."
ChatGPT will:
Once complete, download the research results as a document. Upload that file into your ChatGPT Project to make it part of your assistant’s knowledge base.
That sets the stage. Now let’s take it a step further.
Agents often ask:
"What content should I create each week?"
Here’s how to solve that.
Nick grabbed a YouTube video titled "2025’s Best Social Media Strategy for Real Estate Agents" (Tom Ferry) and transcribed it using:
Then:
Now your AI assistant knows:
That’s when you move to the next level: teaching it who you are.
-w960.webp)
You can’t build an assistant that markets like you if it doesn’t understand your brand and audience.
To make this happen, upload two core pieces:
How to Build Your ICP?
Use the guide ChatGPT Chain Prompts for Creating Your ICP to create your Ideal Client Profile step by step. This resource walks you through the key questions that uncover your audience’s fears, goals, motivations, and objections.
With that in place, it’s time to put your assistant to work.
Now that your AI is trained on:
You need to tell it what role to play and what outcome you want.
Use this simple prompt:
"Act as an expert social media strategist who has helped over 1,000 real estate agents attract leads online. My goal is to build a content and lead strategy for millennial buyers in Cleveland."
ChatGPT will start delivering:
You now have a trained assistant that knows your strategy, your brand, and your buyers. In other words, you’ve just built a marketing partner who doesn’t sleep.
Here’s where it gets exciting, you can now ask it to create full assets and automations.
Want it to go further? Here’s what else Nick built inside using ChatGPT Projects:
Run this prompt:
"Turn this millennial homebuyer guide into a Facebook lead ad. Include headline, description, call-to-action, and form structure."
ChatGPT returned:
That’s how you go from ideas to real marketing systems in minutes.
And if you want to see how ChatGPT Projects fit in alongside other top tools, check out our guide on the 6 BEST AI Tools for Real Estate Agents in 2025 + Bonus.
Every Tuesday, we go live inside the Free Halo Live Webinar to break down:
✅ Step-by-step demos of the best AI tools for real estate
✅ Fresh strategies you can implement right away
✅ Live Q&A to get personalized help
📅 Tuesdays at 12 PM ET
👉 Join our Free Halo Live Webinar
Artificial intelligence is too big to ignore... and too big to do alone.
Let’s take over!
Q: Will AI replace real estate agents?
A: No. But the agents who use AI will replace those who don’t. AI isn’t here to take your job, it’s here to take the repetitive work off your plate so you can focus on clients and closings. The best place to start? ChatGPT.
Q: What is a ChatGPT Project and how do you create one?
A: A ChatGPT Project is a workspace where ChatGPT can save your files, instructions, and ongoing tasks. To create one, start a new Project inside ChatGPT, name it, and upload any documents or assets you want to use. ChatGPT will remember your information and keep everything organized so you can continue your work anytime without repeating instructions.
Q: Is ChatGPT good for real estate?
A: Absolutely. ChatGPT can save agents hours by creating listing descriptions, social media posts, ads, scripts, and even full content calendars. One of the best ways to use it is with My Listing Buddy, a free tool that helps agents generate polished MLS-ready listing descriptions, social posts, and marketing materials in minutes.
Q: How do I upload files into a ChatGPT Project?
A: Simply open your Project inside ChatGPT, click “Add files,” and upload documents like PDFs, transcripts, or branding guides. Once uploaded, ChatGPT can use that information to create tailored marketing strategies.
Q: Can I use YouTube videos inside ChatGPT Projects?
A: Yes. You can transcribe YouTube videos with tools like Merlin, save them as a PDF, and upload them to your Project. This way, your AI assistant learns real-world strategies from top real estate coaches and applies them to your marketing.
Q: How can I join the FREE Halo Live webinar?
A: Click here to reserve your spot. Live every Tuesday at 12 PM ET.
-w960.webp)
-w960.webp)
-w960.webp)
