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The Story in 15 Seconds
Eileen Lacerte took about $10 million in new listings in a single weekend. The largest, a roughly $7 million home that is still being built, got renderings when she gave Halo the building plans.
Eileen has spent four decades in luxury sales and new construction on Hawaii's Big Island. After this weekend, she put her hand up to share what happened.
The total came to about $10 million in new listings. One of them stood out enough that she wanted the group to hear about it.
The home sits in the resorts and is expected to list at about $7 million. It is still under construction.
Waiting for it to be finished was not an option. Peak season is starting, and she did not want to miss any of it, so she is listing the home in the state it is in.
An unfinished home leaves little to show buyers yet. What the owners did have was a full set of plans.
Eileen took the whole PDF, every page of the building plans and the landscaping plans, and gave it to Halo. She asked for renderings.
Halo came back with renderings, and the owners were amazed.
For owners of a home this size, seeing it rendered while it is still being built makes the listing feel real.
A new build doesn't have final photographs yet. Eileen listed it anyway and used the plans to show what it will become.
The plans were already sitting in a PDF. Halo turned them into something owners and buyers can look at, without waiting for construction to finish.
If you list new builds, the next set of plans that lands in your inbox is a starting point.
Eileen handed Halo a plans PDF and got back renderings that amazed the owners, on a listing expected to be worth about $7 million.
Every Tuesday, we walk agents through how Halo handles marketing like this, using real listings and real files.
Come see it for yourself, join us live this Tuesday!
Meet the Agent
Eileen Lacerte is a real estate professional with four decades of experience in luxury sales, new construction, and development on Hawaii's Big Island. She is a recognized expert in 1031 tax exchanges.
Eileen hosted Selling Hawaii, part of the Emmy-nominated The American Dream series, which gave her clients' properties national visibility.
FAQs
Yes. Eileen Lacerte, a Big Island agent with four decades in luxury sales and new construction, has listed a roughly $7 million home as it stands while it is still being built. The builder's plans and landscaping plans can be turned into renderings, so buyers can picture the finished home.
Start with the plans. Eileen Lacerte gave Halo the full PDF of a home's building plans and landscaping plans, and it produced renderings of the finished property. Renderings let buyers see the result while construction continues, so the listing does not have to wait for completion.
Eileen Lacerte has spent four decades in luxury sales, new construction, and development on Hawaii's Big Island. She hosted Selling Hawaii, part of the Emmy-nominated series The American Dream, and took on about $10 million in new listings in a single weekend. She also lists homes that are still under construction.
Eileen Lacerte specializes in new construction and luxury sales on Hawaii's Big Island. She lists homes in whatever state they are in and uses Halo to turn building plans into renderings, which gives buyers and owners a clear picture of a property that is still being finished.
Eileen Lacerte is a recognized expert in 1031 tax exchanges, backed by four decades of real estate experience on Hawaii's Big Island. She helps clients work through the details of these exchanges, and she brings the same experience to luxury and new construction sales across the island.
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