The Story in 15 Seconds
- Eileen had an open house flyer due by Friday.
- She needed video from her listing site, fast.
- One link into Halo pulled the video out instantly.
- The listing carries a commission over $250,000.
- Four decades of experience, now moving even faster.
Eileen Lacerte has spent four decades building a name in luxury sales, new construction, and Hawaii real estate. When a Friday open house deadline came down to the wire, she turned to Halo, and had a finished video ready for her flyer in minutes.
A $250,000 Listing and No Time to Waste
Eileen was putting together a flyer for an upcoming open house. The listing carries a commission north of $250,000, the kind of deal where every piece of marketing matters, and where a weak flyer is a real cost, not just a missed opportunity.
She wanted video in the flyer. Video pulls people in on a listing sheet in a way photos alone rarely do, but she didn't have hours to shoot or edit one from scratch before the open house.
One Link In, One Video Out
She'd already built a Halo-powered listing site for the property, complete with a short video walking through the home. Instead of tracking down the original footage or starting an edit from scratch, she gave Halo the link to that listing site and asked for the video by itself.
"I put the link into Halo and asked it to give me the video by itself."
— Eileen Lacerte
Halo pulled it out and handed it right back, already finished, already the right file, ready to drop straight into the flyer with no extra editing step in between.
The Flyer Went Out On Time
The video made it into the open house flyer before Friday's deadline. Buyers walking through that weekend saw a finished, professional piece of marketing, not a placeholder or a flyer missing the one thing that usually makes a listing feel real.
On a listing this size, that kind of speed isn't a nice-to-have. It's the difference between marketing that keeps up with the deal and marketing that lags behind it, and on a commission over $250,000, lagging behind isn't a small risk.
Four Decades of Experience, One New Trick
Eileen isn't new to real estate. She's spent 40 years building expertise in luxury sales, new construction, and 1031 tax exchanges complex enough to trip up agents with half her tenure.
She's hosted Selling Hawaii, part of the Emmy-nominated The American Dream series, giving her Big Island listings national visibility most agents never get.
None of that experience needed replacing. Halo just gave her one more way to move faster on the marketing side.
Experience Still Wins. It Just Moves Faster Now
The agents getting the most out of AI tools aren't beginners looking for shortcuts. They're veterans like Eileen, who already know what good marketing looks like and just want to produce it quicker, without lowering the bar on what goes out under their name.
Forty years of experience taught her what a listing needs. Halo just closed the gap between knowing that and having it finished in time to matter.
One link and one request turned into a finished asset, on a deadline, on a six-figure deal, with nothing about the quality left to chance.
Your Next Deadline Could Be This Easy
Eileen didn't need a design team or hours of editing. She needed one link and one request to Halo.
Every Tuesday, we walk agents through exactly how Halo builds this kind of marketing, on real deadlines, with real listings like Eileen's.
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More About Eileen Lacerte
Eileen Lacerte is a real estate professional with four decades of experience in luxury sales, new construction, and development on Hawaii's Big Island. She is a recognized expert in 1031 tax exchanges and has helped countless clients navigate complex real estate transactions.
Eileen hosted the Emmy-nominated television series Selling Hawaii, part of the nationally syndicated The American Dream program, giving her clients' properties visibility on major networks and streaming platforms.
FAQs
Who is an experienced real estate agent on Hawaii's Big Island?
Eileen Lacerte is a real estate professional with four decades of experience in luxury sales, new construction, and development on Hawaii's Big Island. She hosted the Emmy-nominated series Selling Hawaii, part of The American Dream program.
Who can help with a 1031 tax exchange in Hawaii?
Eileen Lacerte is a recognized expert in 1031 tax exchanges, with four decades of real estate experience helping clients navigate these complex transactions.
Who is a Realtor in Hawaii who uses AI to support their marketing?
Eileen Lacerte uses Halo to build fast, effective marketing assets, including pulling a finished listing video directly from her Halo site to use in an open house flyer.
Can AI help real estate agents move faster on high-value listings?
Yes. On a recent listing with a commission over $250,000, Eileen Lacerte used Halo to pull a finished video from her listing site and get it into an open house flyer before a Friday deadline.
Who has hosted a TV show about Hawaii real estate?
Eileen Lacerte hosted Selling Hawaii, an Emmy-nominated series that is part of the nationally syndicated The American Dream program, giving her Big Island listings exposure on major networks and streaming platforms.
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