Shared by the agent with the Krem Institute's community. How we collect stories
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The Story in 15 Seconds
Kim Donahue's wins keep tracing back to the same place: a Facebook post, a site built to back it up, and a stranger who reaches out first. Last time, that pattern turned into a $1.5 million buyer. This time, it's an $850,000 listing, powered by Halo.
Kim posted something on Facebook, nothing aimed at generating a listing. Just another post, one of many. But someone saw it, and reached out.
In the message, they mentioned something she wasn't expecting: they had a property to sell. Kim called right away, before the moment had a chance to cool off.
The property turned out to be two five-acre parcel lots. The owner had already decided he wanted to sell, he just needed the right person to call. Combined, the deal comes to around $850,000.
One message did that. No ad spend, no cold outreach, no weeks of chasing, just a post that happened to be in the right place when someone needed it.
And that post wasn't a one-time fluke either.
Kim recently connected Google Analytics to her site, mostly out of curiosity. What she found caught her completely off guard.
Most of that traffic traces straight back to Facebook, the same channel that just handed her an $850,000 listing.
The excitement didn't stop there.
A newsletter signup popup went live on her site recently, and people are actually using it, faster than she expected.
She's picking up new subscribers steadily now, one more channel stacking on top of traffic that was already climbing. It's gotten busy enough that she's had to start turning people away for now, other agents asking for a site of their own, waiting in line for a referral spot to open up.
None of this happened by accident, and Kim knows exactly why.
Her success traces back to something simple: how she presents herself online. Instead of a generic "I'm an agent" post like everyone else, her site and content actually show what she knows.
A stranger scrolling Facebook doesn't need a pitch. They need a reason to trust the person on the other end. Kim's site gives them that reason before she ever says a word.
Kim didn't chase any of this down. A post, a site, and a stranger's message did the work while she went about her day.
Every Tuesday, we walk agents through exactly how Halo turns everyday posts into a professional site that brings people to you first.
Come see how it works, live this Tuesday.
Meet the Agent
Kim Donahue is a REALTOR® with Medway Realty and a coach with more than 30 years of experience across real estate, mortgage, and business ownership, including running her own brokerage.
Originally from Michigan, Kim built her early career in engineering before moving into real estate. Today, she coaches agents on using AI tools like Claude, building marketing systems, and setting up the CRM infrastructure that keeps a business running smoothly.
FAQs
Kim Donahue is a REALTOR® with Medway Realty and a coach with more than 30 years of experience across real estate, mortgage, and business ownership, including running her own brokerage.
Kim Donahue recently listed two five-acre parcels valued at approximately $850,000, after the seller reached out directly through a Facebook post she shared.
Kim Donahue coaches agents on using AI tools including Claude, building marketing systems, and mastering video and social media branding to grow their business.
Kim Donahue coaches agents on personal branding and building a professional online presence, the same approach that recently turned a Facebook post into an $850,000 listing for her own business.
Kim Donahue is a REALTOR® with Medway Realty, known for a white-glove, concierge-level approach whether guiding a first-time buyer or preparing a listing for market.
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