In a year when many agents are struggling, Cindi Featherston-Shields is having one of her biggest years ever.
And it’s not because she changed markets or started cold calling like crazy.
She’s just showing up smarter.
“I've been selling for 32 years, and in this down market, this is my biggest year. I've closed about $23 million so far this year.”
That’s not just surviving. That’s crushing it.
And she credits a big part of that to how she’s using Artificial Intelligence and her marketing assistant to stay visible.
Cindi, a top 1% broker in Tyler, Texas, runs The Property Shoppe Group at eXp Realty and founded The Center for Real Estate Professionals. She’s spent decades helping others grow. This year, she focused on growing her own brand in a new way.
She hired a certified A.I. Certified Marketing Assistant and it’s been a game-changer.
“I hired one of your VAs, and he is phenomenal. He just has my timeline full of posts. People go, ‘Gosh, I see how much real estate you're selling. You're selling a lot.’”
Cindi’s secret sauce isn’t complicated. She’s combining old-school geo-farming with fresh, daily social media content.
“I started farming an area... everything I’m selling is in my geo-farm now. Everyone follows me on social media. When they see all these posts, they go, ‘Wow, she’s the person.’”
It’s all connected, flyers, events, local marketing, and social media. Together, they make her the agent everyone sees everywhere.
The results speak for themselves.
“They’re seeing us, and these listings are all in my neighborhood. They’re saying, ‘We’ve got to call you to look at our house.’”
She’s not chasing clients. They’re chasing her.
“The social media is just the icing on the cake. It’s something in front of them even more.”
Cindi isn’t just using AI to look good. She’s using it to get ahead.
“I had this big deal last week with an HOA. I loaded all the documents, all the minutes, everything into that super cool program you told us about, and I could beat the attorney at coming up with answers. It’s pretty cool.”
That’s real-world value. Less guessing, more winning.
Cindi sums it up perfectly:
“It’s not addition. It’s multiplication. That’s why I love it. Staying in front of them—that’s it.”
Whether it’s a $23 million year or outsmarting attorneys, she’s using AI to amplify her strengths and the results are clear.
Cindi’s having her biggest year in a down market, over $23M closed and she credits AI for helping her stay visible and consistent.
Want to see the exact strategies she’s using?
Join us every Thursday at 2 PM ET for a FREE Live A.I. Workshop, hosted by Nick Krem, CEO and Co-Founder of the Krem Institute of Artificial Intelligence.
It’s free. It’s live. And it’s all about what’s working right now for agents.
👉 Join our FREE Live A.I. Workshop
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