Blogging works when you keep at it, and that is the hard part. Showings, closings and phone calls come first, so the next post keeps slipping.
Imagine the posts publishing themselves. You hand over a list of topics, and they go out on a schedule.
yourwebsite.com / blog / scheduleBlog schedule3 posts a weekBest neighborhoods for familiesMon, 9:00 AMPublishedWhat it costs to live hereWed, 9:00 AMScheduledFirst-time buyer questionsFri, 9:00 AMScheduled
Start with a list. Write down the topics you want covered, like the questions clients ask you most.
Then set the pace. Pick a steady rhythm, such as three blogs a week, so your site keeps getting fresh content without you writing each post.
Bonus Tip
Plan one month.
1. List twelve topics your clients ask about.
2. Put them in the order you want them published.
3. Add a new topic whenever a client asks something new.
If you want this to run on its own, give Halo your topic list and set a Smart Update to publish three blogs a week.
Your next twelve posts can start as one short list.
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