September 30, 2026
Halo Digest

Your Website Might Be Invisible to A.I.

Halo Digest

Your Website Might Be Invisible to A.I.

1 min read

STOP spending thousands of dollars for a website that BLOCKS A.I. from finding it…
— Nick Krem, CEO and Co-Founder of the Krem Institute of A.I.

Every website has a small file called robots.txt. It tells search engines and A.I. tools what they're allowed to read on that site.

However, most agents have never even seen this file. In fact, it's often set up to block A.I. tools like ChatGPT and Perplexity entirely.

As a result, a well-built, expensive website can be invisible to the tools more buyers and sellers are starting to search with.

Bonus Tip

You can check this yourself. Add /robots.txt to your website address and open it in a browser.

If you see GPTBot, PerplexityBot, or Google-Extended followed by Disallow, those tools are blocked.

If so, ask whoever manages your site to fix it, usually just a few minutes once someone knows to look.

Here's the best part: Halo checks this automatically, and fixes it the moment it's wrong, without costing you thousands. It builds and updates the rest of your site the same way, all by text, no developer, no waiting.

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