“We’ve got three multi-million dollar listings coming in, we landed a $5.9 million deal, and I’m saving time every week thanks to my Marketing Assistant. He’s helping with marketing, social, blogs and I’m loving it.”— Amy Petrenko
Amy Petrenko knows luxury. She’s helped lead one of Lake Norman’s biggest sales, advised sellers on the coast, and built a reputation of trust with high-end clients across North Carolina and Georgia.
But recently, she added something new to her business, an A.I. Certified Marketing Assistant.
These are trained virtual assistants who use AI tools to help real estate agents create content, promote listings, and stay consistent online.
And the results speak for themselves.
Amy didn’t bring on help because she was slowing down. She brought on help because she’s speeding up.
“I just started with my AI Certified Marketing Assistant, and he is doing some really fun things. I’m even trying to get him access to our company platform so I don’t have to do it myself.”
Now her assistant handles the blogs, social posts, flipbook visuals, and even weekly reports. Not only does it sound like Amy, it saves Amy.
“He’s really sounding like me. We’ve gotten tons of new people looking at our website and three multi-million dollar listings coming into the pipeline.”
When a $5M+ seller reached out, Amy and Vic showed up prepared. With comps, marketing proof, and a flipbook built with help from their assistant, they walked the seller through the numbers and the strategy.
“He was overpriced by about a million. We didn’t chase him, he called us. We showed him our video strategy, the social media work the assistant does, and walked through the results. He said, ‘I have no idea what my current agent is doing for advertising.’ That was a big moment.”
And just like that, they had earned his trust, and the next steps.
All the digital effort, prep, and positioning paid off.
“Our virtual assistant has been doing fantastic work with the marketing and all the digital efforts. As a result, we landed a $5.9 million listing. I’m super excited!”
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